Director of Digital Marketing

Job description

The Director of Digital Marketing is a senior, in-office leadership role responsible for building and executing a comprehensive digital marketing strategy that advances the mission and growth of Bride Ministries International. The position will execute strategic marketing initiatives for the Bride Ministries Church, Bride Ministries Institute, Bride Ministries Live Events, and Bride Ministries Coaching Company.

This role oversees content marketing, social media marketing and management, email marketing, and audience growth, working closely with executive leadership and staff to finalize priorities. The ideal candidate is both strategic and hands-on, thrives in a collaborative office environment, and is passionate about leveraging digital platforms to reach people, disciple believers, and expand ministry impact. The ideal candidate should be a well-seasoned leader, who can recruit, hire and manage a team that will eventually support the Bride Ministries International marketing efforts globally.

Key Responsibilities

Digital Marketing Strategy & Leadership Develop and execute an integrated digital marketing strategy aligned with organizational vision, mission, and growth goals

Lead and manage all digital marketing efforts across multiple brands and initiatives (church, institute, live events, coaching programs)

Collaborate in person with senior leadership and cross‑functional teams to support launches, campaigns, and strategic initiatives

Build, lead, and mentor an in‑house digital marketing team and manage external vendors or contractors as needed

Content Marketing Oversee the planning, creation, and distribution of high‑quality, mission‑aligned content (written, video, audio, and visual)

Ensure content supports teaching, discipleship, thought leadership, and conversion goals

Manage editorial calendars aligned with sermon series, academic terms, conferences, and coaching launches

Maintain brand voice, theological integrity, and consistency across all platforms

Social Media Marketing & Management Develop and execute social media strategies to grow reach, engagement, and community across platforms

Oversee daily, in‑office social media operations including content creation, scheduling, publishing, and moderation

Guide strategy for short‑form video, livestreams, reels, and stories

Monitor platform trends and adjust strategy to maximize effectiveness

Foster a healthy, Christ‑centered online presence and community

Email Marketing & Automation Lead all email marketing strategy including newsletters, promotional campaigns, and automated nurture sequences

Segment audiences (church members, students, event attendees, coaching clients) for personalized communication

Optimize performance through testing, analytics, and ongoing refinement

Ensure compliance with email marketing best practices and data standards

Events, Institute & Coaching Growth Drive digital campaigns that support conference attendance, course enrollment, certifications, and coaching programs

Collaborate on‑site with events, education, and coaching teams to ensure seamless audience journeys

Support registration, ticket sales, enrollment, and retention through optimized digital funnels

Analytics, Reporting & Optimization Track, analyze, and report on key performance indicators (KPIs)

Use data insights to improve strategy, messaging, and performance

Oversee marketing tools and platforms including CRM, email systems, analytics, and social media management tools

Qualifications

Required

5–8+ years of digital marketing experience with demonstrated leadership responsibility

Proven expertise in content marketing, social media marketing and management, and email marketing

Strong understanding of audience growth, digital funnels, and engagement strategies

Experience managing multiple initiatives or brands simultaneously

Excellent communication, leadership, and organizational skills

Ability and willingness to work on‑site in Katy, Texas

Alignment with Bride Ministries faith statement, mission, and values

Preferred

Experience in ministry, church, nonprofit, education, or faith‑based organizations

Experience marketing live events, online courses, institutes, or coaching programs

Familiarity with CRM systems, marketing automation tools, and analytics platforms

Personal & Spiritual Qualifications

A committed Christian whose lifestyle and leadership reflect biblical values

Passion for ministry, discipleship, and reaching people through digital platforms

Servant‑hearted leader who thrives in a collaborative, in‑office environment

Employment Information

Full‑time, in‑office position in Katy, Texas

Fast‑paced, collaborative ministry setting

Occasional extended hours during major events, launches, or conferences

Competitive salary based on experience

Benefits package may include health coverage, ministry benefits, event access, and professional development opportunities

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Worksite address

katy, TX, 77494, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.