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Job description
Own ACI Worldwide's digital experience and digital performance across all owned digital properties
Own paid digital channels and campaign infrastructure for demand generation and field marketing
Build, manage, optimize, track, and measure paid search and social programs
Provide campaign execution infrastructure for field marketing and demand generation
Create and maintain QA processes for digital publishing
Own website strategy, site performance, accessibility, UX, information architecture, navigation, and landing page builds
Drive conversion rate optimization across buyer journeys, solution pages, product CTAs, demo request flows, and gated content
Own and execute technical SEO strategy using search intent mapping, topic clustering, and content gap analysis
Lead GEO and AEO initiatives to improve ACI's visibility in AI-generated answers and generative search
Monitor LLM-generated answers, identify discoverability gaps, and adjust content strategy
Analyze session recordings, scroll maps, click maps, and rage-click reports to identify buyer-journey friction
Implement progressive profiling across gated content and forms in partnership with Marketing Operations
Establish standards for copy hierarchy, CTA placement, tracking, and campaign landing destinations
Own GA4 configuration and governance, including data streams, custom events, conversion tracking, dimensions, metrics, and Explorations
Enforce UTM naming conventions and URL parameter governance
Own cookie consent management and privacy compliance, including GDPR and CCPA
Oversee integrations among the website/CMS, HubSpot, and Salesforce CRM
Build and maintain reporting connecting digital channel data to pipeline and revenue data in Salesforce
Build effective teams and provide data-driven storytelling for executive audiences
Requirements
8-12 years in B2B digital marketing
At least 3 years in a senior or director-level role owning website, paid media, and SEO strategy
Hands-on GA4 expertise, including event configuration, Explorations, and conversion tracking
Hands-on expertise in tag deployment, trigger/variable logic, and data layer integration
Deep technical SEO expertise, including crawl, indexation, Core Web Vitals, and schema issues
Working knowledge of GEO and AEO, including structured data, entity optimization, LLM-friendly content architecture, and FAQ/schema markup for AI discoverability
CMS ownership experience, including page templates, publishing workflows, and site taxonomy in enterprise CMS platforms
Experience with HubSpot marketing automation and Salesforce CRM integrations, including lead flow, attribution, and data hygiene
Applicants must be currently authorized to work in the US on a full-time basis
Position does not offer sponsorship for employment visa status or work permit now or in the future
MBA or advanced business degree (preferred)
Strong understanding of AI-enabled marketing and commercialization strategies (preferred)
Experience supporting complex enterprise B2B sales organizations (preferred)
Core Competencies
Demonstrates expertise in B2B digital marketing with a focus on website strategy, paid media, and technical SEO. Proficient in GA4, HubSpot, and Salesforce CRM integrations, ensuring effective campaign execution and data-driven decision-making.
Highest-signal resume keywords
B2B Digital Marketing
Technical SEO Expertise
GA4 Configuration
HubSpot Marketing Automation
Salesforce CRM Integration
ATS Optimization Keywords
Hard Skills
Digital Performance Optimization
Paid Search Management
Conversion Rate Optimization
Data Layer Integration
Crawl and Indexation Management
Content Gap Analysis
Tag Deployment
Event Configuration
Schema Markup
Progressive Profiling
Soft Skills
Data-Driven Storytelling
Team Building
Campaign Execution
Certifications & Qualifications
MBA or Advanced Business Degree
Industry Keywords
B2B Sales
AI-Enabled Marketing
GDPR Compliance
CCPA Compliance
GEO and AEO Strategies
Tools & Technologies
GA4
HubSpot
Salesforce CRM
CMS Platforms
Digital Publishing Tools
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Worksite address
norcross, GA, 30092, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.