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Creative, Marketing & Digital Recruiting Director, Talent Solutions at Freeman+Leonard |Connecting People + Careers | Marketing & Creative Industry
The Director of eCommerce is responsible for leading the digital growth and performance including the quote funnel experience, digital sales conversion, integrated partnerships, and customer self-service tools. This role ensures our digital properties deliver a seamless, intuitive, and revenue-driving experience for both new and returning customers. The Director will oversee cross-functional initiatives that directly impact customer acquisition, retention, and eCommerce revenue goals. Hands-on knowledge of Adobe Experience Manager (AEM) is preferred.
Responsibilities
Develop and lead the overarching eCommerce roadmap to drive online conversions, quote funnel engagement, and digital revenue growth.
Align digital experience strategies with business priorities, marketing goals, and customer behavior insights.
Own KPIs related to digital quoting, conversion rates, drop-off analysis, and end-to-end online binding.
Quote Funnel Optimization
Manage the performance of the quoting funnel—from entry to bind—including A/B testing, friction point removal, and mobile-first UX improvements.
Collaborate with the performance marketing team to align landing page experience with campaign goals (paid search, display, etc.).
Work closely with analysts to uncover insights from drop-off and bounce rates.
Lead integrations with new and existing carrier platforms to expand product offerings and improve real-time quoting experiences.
Oversee technical partnerships, including API maintenance, eligibility logic, and compliance-related data handling.
Digital Revenue & Performance Reporting
Regularly report on quoting performance, online sales, bind rate, and contribution to total sales volume.
Identify bottlenecks and opportunities in the digital journey and propose data-driven solutions.
Manage budget and vendor relationships for eCommerce tools, UX testing, and technology investments.
Partner with IT and product stakeholders to evolve the digital tech stack—ensuring a high-performance, scalable, and secure experience.
Evaluate and implement customer journey tools, session replay (e.g., Heap, Hotjar), and testing platforms.
Act as the connective tissue between Marketing, IT, Ops, Carriers, and Sales to ensure alignment on priorities and timelines.
Manage cross-functional project timelines, deliverables, and accountability.
Lead vendor/partner relationships as needed for digital innovation and platform support.
Qualifications & Skills
7+ years in digital/eCommerce leadership, preferably in insurance, fintech, or regulated industries
Strong experience owning quoting funnels or eCommerce checkout journeys
Hands-on knowledge of platforms like Adobe Experience Manager (AEM), Adobe Analytics, Adobe Target Google Optimize, CMS tools, quoting APIs
Proven ability to collaborate across departments and influence at all levels
Highly data-driven, with experience presenting performance insights to executive stakeholders
KPIs and Success Metrics
Quote Funnel Conversion Rate (entry to bind)
Digital Revenue Contribution (% of total written premium)
Funnel Drop-Off Rate and Time-to-Quote
Integration Delivery Timelines (Carrier, Tech Partners)
Page Speed and Mobile Experience Scores
eCommerce Net Promoter Score (NPS) or CSAT (if applicable)
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Product Management
Industries: Insurance and Financial Services
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Worksite address
dallas, TX, 75215, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.