Director of Education

Job description

About FLORA

We are building the first creative operating system: an infinite canvas designed for the generative computing paradigm. We’re a team of ~45 focused on elevating professional craft, backed by tier-one investors including Redpoint, Menlo Ventures, and a16z, as well as founders like Guillermo Rauch and Justin Kan. Our platform is already the choice of world-class creative powerhouses like Pentagram, Lionsgate, and Nike.

About The Role

Education is the strategic chokepoint for creative tools. Art and design schools determine what tools students learn, what workflows feel “professional”, and what skills become table stakes in the job market. Once a tool becomes core curriculum, it becomes the default—self-reinforcing across students, companies, and institutions.

As Director of Education , you will own the mission of making FLORA the default creative AI tool taught in art and design programs.

This is not a passive partnerships role. It’s a high-ownership, highly strategic operator role responsible for:

installing FLORA into institutions, department by department

turning early adoption into durable, repeatable dominance

You’ll build and execute the playbook that takes FLORA from organic pull inside schools to institutional standard.

What You’ll Own

Education GTM Strategy & Execution

Design and execute a repeatable playbook for adopting FLORA within art and design schools—starting with professors, expanding to departments, and culminating in institution-wide adoption

Decide where to go deep vs. broad, concentrating effort to achieve critical mass within priority schools

Own the education roadmap end-to-end: target schools, sequencing, tactics, success criteria, and escalation paths

Professor & Department Adoption

Build trusted relationships with influential professors and program leaders

Equip faculty with compelling narratives, materials, and workflows to teach FLORA effectively

Turn multi-class or multi-professor usage into department-level momentum and formal adoption

Administration & Institutional Deals

Engage credibly with department heads, deans, and senior administrators

Position FLORA as essential professional infrastructure for modern creative education—not a novelty tool

Lead negotiations for department- or school-wide access, including pilots, discounts, and long-term partnerships

Curriculum, Enablement & Proof

Oversee the creation and curation of off-the-shelf teaching resources, example syllabi, and learning materials that lower adoption friction

Work with internal and external educators to define what “AI literacy for creatives” actually means

Highlight exceptional student work and institutional wins to reinforce FLORA’s legitimacy and momentum

Signal Amplification & Feedback Loops

Identify and operationalize strong market signals (e.g. job listings, studio adoption, industry recognition) to reinforce FLORA’s inevitability

Create flywheels between schools, students, and employers that compound adoption over time

Synthesize insights from education back into GTM positioning and product direction

What We’re Looking For

Education GTM Operator

5–10+ years of experience in education-focused GTM, product marketing, or strategic partnerships

You’ve seen how tools actually get adopted in educational institutions—and where they stall

You think in playbooks, not one-offs

Authoritative & Credible

Comfortable engaging senior faculty, department heads, and administrators as a peer

Able to frame new tools as inevitable standards, not optional experiments

You can sell long-term vision without hand-waving

Strategic + Tactical

You can zoom out to design a multi-year distribution moat—and zoom in to personally land the first few schools

You’re comfortable doing things that don’t scale, then turning them into systems

Taste & Cultural Fluency

You understand creative culture and care deeply about professional craft

You can speak credibly about why FLORA matters specifically to art and design education

You know the difference between teaching tools and shaping how creatives think

Bias for Ownership

You act like this is your number to hit

You don’t wait for perfect conditions, internal handoffs, or permission to move

You are comfortable being accountable for outcomes, not just activity

Nice To Have (but Not Required)

Former EDU PMM experience at a design- or productivity-led company (e.g. Figma, Adobe, Google, Notion)

Experience working inside or alongside art/design schools

Existing relationships with creative educators or institutions

Background in a creative discipline before moving into GTM or strategy

Why This Role Matters

If we do this right, FLORA doesn’t just win customers—it becomes the tool creatives learn.

That creates a self-reinforcing loop:

Graduates expect to use FLORA at work

Companies hire for FLORA fluency

Schools teach FLORA because the market demands it

But the impact goes beyond FLORA:

Students get the scaffolding they need to learn a powerful new creative medium

Creative careers are changing fast, and many students are graduating without the skills the industry now expects

This role helps close that gap by bringing real, professional creative systems into education

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Worksite address

new york, NY, 10261, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.