About this opportunity
Wines Worldwide Directory lists this Director of eRetail and Retail Media Networks: OLIPOP Remote opportunity in northern, Kentucky. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Director of eRetail and Retail Media Networks: OLIPOP Remote
OLIPOP is hiring a Director of eRetail and Retail Media Networks, a remote leadership role owning the drinks brand's digital commerce and retail media strategy. It is directly relevant experience for anyone building beverage e-commerce capability.
About the role
You will own end-to-end digital shelf strategy and the retail media investment that drives it, building and leading a team while partnering across sales, marketing, shopper, supply chain, finance and customer experience.
Key responsibilities
Develop and execute a retail media network strategy across Walmart Connect, Target Roundel, Kroger Precision Marketing, Instacart Ads and other retail media ecosystems.
Own the relationship with the retail media and performance marketing agency and ensure tight integration with internal strategy.
Lead strategy and execution for on-demand and rapid delivery platforms including Instacart, DoorDash and GoPuff.
Optimise media investment for return on ad spend, incrementality and full-funnel performance, with clear KPIs and test frameworks.
Own digital shelf strategy including product page optimisation, SEO, content syndication, ratings and reviews and conversion optimisation.
Build, lead and develop a high-performing eRetail and retail media team.
What the employer is looking for
Twelve or more years in e-commerce and omnichannel sales or cross-channel digital marketing.
Strong working knowledge of Google Analytics and Shopify, with high Excel competency.
Understanding of forecasting for digital channels to maximise sales and reduce out-of-stocks.
No salary range is published in this listing.
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Who can apply
Review the original listing for work authorization, qualifications and employer requirements.