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Job description
The Director of Field Operations is a strategic and operational leader responsible for ensuring activation success from Production Kickoff through field execution and asset return. This role owns the critical post-production handoff from Project Management to Activation Management and serves as the steward of field readiness, delivering execution excellence, and exceptional client experience in the field.
About Lime Media Group
As an employee at Lime Media Group, you will be part of a fast-growing organization that values giving back, believing in something greater than yourself, and maintaining a never-ending quest for excellence. We bring imagination to life by customizing vehicles and creating bold, memorable marketing experiences nationwide. If you thrive in a creative, collaborative, and winning environment, Lime Media is the place for you.
Key Responsibilities
Field Operations Leadership & Strategy
Own activation readiness beginning at Mock and extending through asset return
Lead post-production handoff from Project Management to Activation Management
Establish clear ownership and execution standards before deployment and throughout activation
Activation Manager Leadership & Development
Hire, coach, and performance-manage Activation Managers
Ensure strong PM–AM communication rhythms
Drive consistent execution standards across activations in all markets
Operations Team Leadership (Pack, Mock, Train)
Lead the Operations Supervisor and Ops team members
Ensure disciplined pack plans and readiness checklists
Oversee mock execution reflecting real-world conditions
Own Tour Manager training and certification programs
Tour Manager Development & Brand Ambassadorship
Establish clear Tour Manager training, certification, and career path
Define standards for professionalism, client interaction, and decision-making
Develop Tour Managers into Lime Media brand ambassadors
Instill a best-in-class hospitality mindset —consistent, calm, professional, and client-focused
Address underperformance quickly through coaching, retraining, or removal
LED Field Operations Oversight
Lead the LED Supervisor responsible for LED field operations
Oversee hiring and performance management of LED drivers
Ensure LED truck availability across Lime Media’s top 25 DMAs
Maintain reliability, readiness, and performance of LED assets in the field
Client Experience & Activation Success
Own client experience during activations
Ensure field execution aligns with sold scope
Support escalations appropriately
Asset Protection, Safety & Compliance
Own safe delivery and return of assets
Drive Driver Safety Scorecard improvement
Ensure DOT and internal safety compliance
Activation Budget & Cost Control
Own post-Mock activation field budgets
Control labor, travel, freight, and incidental costs
Prevent scope creep and uncontrolled spending
Continuous Improvement
Track KPIs related to activation success, damage, safety, and cost
Create feedback loops to PM, Sales, and Ops
Elevate field operations maturity as Lime scales by creating durable process improvements
Measures of Success
Improved activation NPS and client confidence
Reduction in damaged assets and field-driven rework with zero damage as the target
Strong Tour Manager readiness and retention
Improved PM–AM coordination
Activation costs consistently at or under budget
Improved Driver Safety Scorecard performance
Qualifications & Experience
Bachelor’s degree required; advanced degree preferred
8–10 years of progressive operations or field leadership experience
Experience leading managers and multi-layered field teams
Background in logistics, experiential marketing, or mobile operations preferred
Skills & Competencies
Strategic, systems-oriented thinker with strong execution discipline
High-energy, adaptable leader in challenging environments
Strong communicator and cross-functional collaborator
Demonstrates accountability, integrity, and sound judgment
Process-driven and solutions-focused
Our Hiring Process
We’re committed to a fair, consistent, and efficient experience for every candidate. Here’s what to expect:
Application Review — We assess alignment with the role’s qualifications and requirements.
Job-Related Assessment (Required) — Candidates who move forward complete a video-based behavioral assessment and role-relevant questions. This step helps us make interviews sharper and more meaningful for everyone.
Recruiter Screening — A phone or virtual conversation to explore experience, skills, and fit.
Hiring Manager & Team Interviews — Meetings with the hiring manager and key stakeholders, virtually or in person.
Final Steps — Top candidates may have additional conversations before an offer decision.
We provide timely communication throughout and encourage questions at any stage.
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Worksite address
rockwall, TX, 75087, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.