Job description
NexGen Technologies is entering a period of rapid expansion. This leader must combine strategic excellence with hands-on execution, having built complete marketing engines from scratch and driven repeatable success in hyper-growth environments. The Director of Marketing will represent NexGen confidently both internally and externally.
Because NexGen operates fully remote, the Director of Marketing must be consistently available on camera to foster collaboration, strong communication, and a connected virtual culture.
Key Responsibilities
Strategic Leadership
Build NexGen’s marketing function from the ground up, including strategy, processes, and systems.
Develop and execute a scalable full-funnel SaaS marketing strategy.
Operate with discipline while remaining hands-on during early execution.
Influence cross-functional teams (Product, Sales, Operations, Engineering, Partnerships).
Represent NexGen professionally in meetings, webinars, and partner sessions.
Product Marketing & Positioning
Create messaging architecture for NVO, CCaaS, WFM, integrations, and future products.
Define personas and value propositions for enterprise buyers, BPO operators, partners, and verticals.
Lead go-to-market planning for product launches and integrations.
Translate technical capabilities into compelling business narratives.
Demand Generation & Automation
Build a demand generation engine including inbound, outbound, webinars, and automated campaigns.
Own lifecycle automation, segmentation, scoring models, and funnel workflows.
Deliver scalable frameworks that generate predictable pipeline growth.
SEO & Digital Growth
Develop unified SEO strategy across NexGen web properties.
Build keyword pillars, content clusters, landing pages, and conversion paths.
Oversee website optimization, UX updates, and CRO improvements.
Content & Creative Production
Create or oversee pitch decks, case studies, blogs, scripts, and vertical materials.
Build a high-velocity content engine supporting demand gen, sales enablement, SEO, and brand.
Use AI tools to accelerate drafting, research, and planning.
Sales Enablement
Develop enablement materials, including sales decks, demo scripts, pricing tools, and competitive collateral.
Partner with Sales to define funnel stages, improve win rates, and accelerate deal velocity.
Partner Marketing
Build partner programs with NobelBiz, Webex, Talkdesk, and others.
Create joint messaging, co-branded content, and co-sell materials.
Support partner webinars and collaborative campaigns.
Analytics & Optimization
Build dashboards for pipeline attribution, SEO, ROI, and conversion metrics.
Define MQL/SQL criteria and align closely with Sales.
Use data to refine messaging, content, and demand generation.
Events & Public Presence
Lead webinars, virtual events, and product showcases.
Serve as on-camera presenter with strong executive presence.
Budget Ownership
Manage NexGen’s marketing budget with an ROI focus.
Allocate resources toward the highest-impact activities during hyper growth.
Required Soft Skills:
Emotional resilience for a fast-paced startup environment.
Strong influence, confidence, and leadership presence.
Comfort being on camera for all meetings and external presentations.
Startup-minded, resourceful, and hands-on.
Calm communication style under shifting priorities.
AI fluency for content acceleration and research workflows.
Must Haves:
10+ years of progressive marketing leadership in SaaS, CCaaS, B2B tech, or communications.
BPO, and Zoho CRM experience.
Proven success scaling SaaS companies through hyper-growth.
Expertise across product marketing, demand generation, content, SEO, and revenue alignment.
Experience building marketing engines and teams from scratch.
Proficiency with automation tools, analytics platforms, and AI workflows.
Ability to balance strategy with hands-on execution and creative output.
NexGen Technologies (NGT) is an equal opportunity employer. We do not discriminate on the basis of race, color, religion or gender.
Salary: 70,000 - 85,000 + Quarterly MBO BonusesOriginally posted on Himalayas
Who can apply
Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.