About this opportunity
Hallmark University lists this Director of Marketing And Business Development opportunity in san antonio, Texas. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Hallmark University is an Equal Opportunity Employer committed to creating an inclusive environment for all employees.
About the Role
Job Title: Director of Marketing
Position Summary:The Director of Marketing is responsible for constructing and carrying out a wholistic marketing strategy in alignment with the University’s recruiting goals. The Director of Marketing’s goal is to align the public’s perception of the university with its mission, purpose, and values. They are also responsible for the recruitment of future students through inquiry generation. The marketing strategy includes managing all elements of marketing such as Public Relations, social media, Broadcast Advertising, Internal Marketing, and Creative Direction.
Responsibilities
Develop and execute a wholistic marketing and communications plan that encompasses a multiyear strategy aligned with university growth and brand development goals
Develop and oversee an annualized marketing plan that defines and manages an allocated budget in alignment with recruitment goals
Manage the placements of all advertising by working directly with vendors.
Oversee the Pay-Per-Click recruitment for all university programs
Develop project plans for different areas of marketing such as video production, public relations and communication, and graphic design.
Manage day-to-day activities and projects of the marketing team
Analyze and report on inquiry performance weekly, with strategy and execution on how to address shortages.
Develop advertisements in collaboration with the marketing team, to include video editing, graphic design, script writing, and voiceover work.
Overseeing social media and content marketing strategy
Develop marketing materials for all areas of the organization
Qualifications
10+ years’ experience in Marketing Leadership
4+ years’ experience in Design and Advertising
Proven experience in developing and executing marketing campaigns
Bachelor’s degree in marketing, Communications, or related field
Master’s degree in marketing, Communication, or related field
Required Skills
Knowledge of current trends in design, advertising, and social media
Knowledge of advertising placement strategies
Experience in departmental budget definition and oversight
Ability to translate data analytics into actionable strategy
Proficiency with Adobe Creative Suite for development of graphics and advertisements
Expertise in managing complex SEM portfolios
Experience identifying and implementing marketing campaigns on emerging digital platforms
Experience in managing a wholistic SEO strategy to ensure accurate brand representation and awareness
Experience with web development (CSS, HTML, etc.) is needed for concepting website adjustments
Preferred Skills
Accountability
Critical Thinking
Communication
Leadership (if applicable)
Pay range and compensation package
Comprehensive medical, dental, and vision insurance
Generous paid time off (PTO) and company-paid holidays
Ongoing professional development and training opportunities
Career growth and advancement opportunities Supportive and collaborative work environment
Professional/Public Activities
Mandatory Participation in the Hallmark Character Program: All employees are required to actively engage in this program to embody and promote our core values.
Continued Education, Certifications, Knowledge Base enhanced training and skill sets.
#J-18808-Ljbffr
Worksite address
san antonio, TX, 78208, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.