About this opportunity
Splan Inc. lists this Director of Marketing opportunity in newark, California. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Splan is a fast-growing leader in Physical Identity & Access Management (PIAM), helping enterprises unify physical and digital identity, streamline access governance, and enhance security operations. With strong traction, global customers, and expanding partnerships across the Identity ecosystem, Splan is redefining security through AI-driven innovation.
Role Overview
Splan is looking for a Director of Marketing to lead digital marketing, brand experience, and demand generation initiatives. This role will own Splan’s end-to-end digital presence —from website and campaigns to content, SEO, tradeshows/events, and conversion optimization.
You will play a key role in building a modern, high-impact digital experience that drives awareness, engagement, and pipeline growth across enterprise buyers and partners.
Key Responsibilities
Digital Experience & Web Strategy
Own and continuously optimize Splan’s website for user experience, storytelling, and conversion
Manage site architecture, landing pages, and campaign microsites
Drive SEO/SEM strategy to improve organic visibility and inbound traffic
Demand Generation & Campaigns
Plan and execute multi-channel marketing campaigns (digital, ABM, email, paid media, social)
Partner with sales to drive pipeline generation and account-based marketing (ABM)
Content & Brand
Develop compelling content including thought leadership, blogs, case studies, and product messaging
Elevate Splan’s brand positioning in PIAM, Agentic AI Physical Security, Mobile Credentials and security convergence
Ensure consistent messaging across all digital touchpoints
Partner & Ecosystem Marketing
Collaborate with industry leading partners in Identity and Access Management, Physical Access Control Systems and channel partners on joint GTM campaigns
Support co-marketing initiatives with GSIs like Accenture, Deloitte, PWC, Convergint, Sage, Securitas etc
Drive partner-led awareness and co-branded digital programs
Analytics & Optimization
Track, analyze, and report on campaign performance, website metrics, and ROI
Use data-driven insights to continuously optimize campaigns and user journeys
Manage marketing automation and CRM integrations
Events & Digital Engagement
Support major industry events (e.g., ISC West) with digital campaigns and follow-ups
Drive webinars, podcasts, virtual events, and online engagement programs
Qualifications
Experience
5–10 years in B2B marketing , digital marketing, or growth marketing in SaaS, cybersecurity, or enterprise tech
Proven track record of driving digital demand generation and pipeline growth
Experience managing websites, SEO/SEM, and marketing automation platforms
Skills
Strong understanding of digital marketing channels and buyer journeys
Experience with tools like HubSpot, Marketo, Salesforce, Google Analytics, etc.
Ability to blend creative storytelling with data-driven execution
Strong project management and cross-functional collaboration skills
Preferred
Experience in IAM, IGA, cybersecurity, physical security and AI
Familiarity with partner marketing and alliance ecosystems
Exposure to AI-driven marketing tools and personalization strategies
Success Metrics
Website traffic growth and conversion rates
Marketing-sourced and influenced pipeline
Campaign ROI and cost per lead (CPL)
SEO rankings and inbound lead growth
Engagement metrics across digital channels
Why Join Splan
Be part of a high-growth company shaping the future of AI-driven security and identity
Opportunity to build and scale a world-class digital marketing engine
High visibility role with direct impact on revenue growth
Collaborative, fast-paced, innovation-driven culture
How to Apply
Submit your application online with an updated resume and send it to .Qualified candidates will be contacted for the next steps.
Work Location: 39899 Balentine Drive, Suite# 109 Newark, CA 94560, US
#J-18808-Ljbffr
Worksite address
newark, CA, 94560, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.