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goodr

Director of National Sales

los angeles, CA

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Job description

We create and sell active eyewear for anyone. No Slip. No Bounce. All Polarized. All Fun. Interested in joining our team? Keep reading.

OUR VALUES:

We have two core values: Fun & Authenticity.

FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!

Fun Fact:

We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

LEADERSHIP:

We expect our leaders to be guiding lights for their teams. To support that, we provide leadership courses to sharpen their leadership abilities, including an in-house leadership coach.

AUTONOMY:

We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

HYBRID WORKING: This role is required to be in our Inglewood office every Tuesday and Thursday with the occasional third day thrown in.

PROFESSIONAL DEVELOPMENT: We have an all-company learning program so that we’re constantly leveling up our skills.

SUSTAINABILITY:

We think Earth’s pretty rad. That’s why we take action wherever possible to limit our impact on the planet.

1% FOR THE PLANET MEMBER: 1% of goodr’s annual sales go directly to environmental organizations.

Fun Fact:

goodr celebrates every Earth Day by releasing limited-edition sunglasses with frames made from 100% recycled materials—and the packaging is 100% sustainable, too!

ABOUT THE ROLE

Think you have what it takes to drive massive growth across America’s biggest retail chains without losing your sense of play? As our Director of National Sales, you’ll be the strategic engine behind our big-box growth, turning cold sales targets into legendary retail partnerships. You’ll lead the team, optimize pipeline health, and deliver brand-aligned seasonal launches that solve needs customers didn't even know they had. If you bring experience in Consumer Packaged Goods, and have managed large retailer accounts, let’s chat!

RESPONSIBILITIES

LEADERSHIP

Lead by example by consistently living into goodr’s values of Fun and Authenticity

Be a culture carrier by leaning into our three fundamentals of communication, professionalism, and vision

Hold monthly one-on-ones with each team member to build upon their role duties and hold everyone accountable

Ask clear questions, increase everyone’s knowledge, and empower the team so that we can get the best out of every person in your department

Give consistent, continuous feedback and challenge your flock to perpetually grow so they become the best version of themselves

Own your team’s budget and ensure its accuracy

Use imagination and wisdom to set team goals and communicate them clearly

Challenge the status quo ALWAYS. The phrase “this is how we’ve always done it” is banned here at goodr, so don’t be afraid to push out of your comfort zone and encourage your team to do the same

ROLE SPECIFIC

Build and execute strategic growth plans for national big-box and key account retail partners like Target, Dick’s Sporting Goods and DSW

Develop account-level sales strategies, setting goals, KPIs, and forecasts that align with company objectives and factor in industry trends and competitor activity

Drive expansion opportunities within existing accounts and identify new big-box/key account partners to fuel growth

Oversee the day-to-day rhythm of account management to ensure seamless execution and strong, lasting client relationships

Collaborate with cross-functional flocks to deliver retail launches, campaigns, and promotional strategies

Utilize Salesforce and other tools to track performance, measure pipeline health, and optimize sales processes

Travel to key account meetings, trade shows, and field visits to strengthen partnerships and drive revenue growth

Deliver brand-aligned seasonal in-store execution plans for all Core 5 accounts to ensure a world-class customer experience

Train the Key Account team on SPS and launch auto-generated performance dashboards to drive data-backed recommendations to key buyers

Lead in-person sell-in meetings and Joint Business Planning sessions to strengthen relationships with Core 5 and Tier 1 accounts

Secure thirty percent of total company revenue through strategic National Sales purchase orders and account expansion

Improve inventory forecast accuracy by managing quarterly updates for all major retail partners

This role is in the National Sales team and will report directly to the Chief Marketing Officer

Perform other related duties as assigned

ABOUT THE IDEAL CANDIDATE

May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)

7+ years sales experience in Consumer Packaged Goods (CPG)

5+ years managing national account sales, preferably with big-box retailers like Target, Dick’s, and DSW

Experience in leading a National Account/Sales team is a MUST, with an in-depth understanding of team dynamics

Experience tracking and holding teams accountable to sales metrics and KPIs

Expert in building and executing account-level strategies that drive massive growth in national chains

Strong grasp of retail strategy and CPG best practices, with bonus points for sports/outdoor categories

Highly skilled in retailer relationship management and driving joint business planning

Master of Salesforce, and bonus points if you’ve dabbled in NetSuite or Asana and can navigate complex sales systems with ease

Willing and excited to travel (~10%) for trade shows and key account visits

Freakin’ awesome communicator and direction giver

Driven by personal growth and thrives in an environment of constant feedback

Is proactive and an independent problem solver! (Can you google a question?)

WHAT YOU GET

A role at a company that is going to the moon

The opportunity to show up every day and have fun

The ability to learn and grow as a person

Paid vacation (we encourage you to take time off!)

Paycheck... obviously. Salary range: $160K - $185K, final offer will be made within this range based on experience

Medical, Dental, and Vision benefits

401(K) with company matching

Financial Wellness Counseling

No Visa Sponsorship is available for this position.

#J-18808-Ljbffr

Worksite address

los angeles, CA, 90079, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.

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