About this opportunity
Talener lists this Director of Performance Marketing opportunity in workfromhome, New York. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Title
Director of Performance Marketing(eCommerce)
Client
Fast-growing, PE-backed ecommerce company that specializes in selling healthcare products
Location
Remote (EST Hours)
Engagement
3 month Contract with preference to extend through February
Start Date
ASAP
About the Role
Our client is lookingfor a Director of Performance Marketing to lead paid media strategy and execution across Google, Meta, and TikTok, with an upcoming expansion into Reddit. This is a player-coach role — you'll set2-3 monthstrategic direction while staying hands-on enough to step directly into platform management when needed. You'll manage a growth marketing manager and work cross-functionally with the ecommerce team, reporting directly to the Head of Marketing.
Responsibilities
Own paid media strategy and performance across Google, Meta, and TikTok, with a mandate to stand up new channels (starting with Reddit)
Drive daily, weekly, and monthly performance reviews — monitoring trends and translating them into next-step actions
Build and maintain reporting that triangulates across GA4, Google Ads, Meta Ads, and Power BI — rather than relying on any single platform's numbers
Bring full-funnel strategic thinking to the table — moving beyond tactical optimizations to bigger-picture channel and funnel strategy
Partner with the ecommerce team on A/B testing and shared initiatives
Meet weekly with leadership on performance, priorities, and next steps
Must-Have Skills
3+ years of experience at the Director level in performance marketing, including people management
Proven experience managing $1M+/month in paid media budgets
Deep, hands-on expertise in Google Ads and Meta Ads — able to speak fluently to platform mechanics, auction dynamics, and recent platform changes (e.g., bidding/budget updates, creative/algorithm shifts)
Track record of standing up new advertising channels from scratch, with the ability to walk through that process in detail
Ecommerce background required — directexperiencemarketing physical or digital products (not services-only)
In-house/client-side background preferred — agency-only experience is not a fit
Strategic mindset — comfortable setting full-funnel direction, not just executing tactical optimizations
Pluses
Experience running incrementality testing (e.g., geo-tests) and working with MMM
Familiarity with Reddit or CTV advertising
Industry awards or recognition
Experience working with cross-functional ecommerce teams
Compensation
$105/hourW2
30-40 hours/week (flexible)
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Worksite address
workfromhome, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.