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Critical Mass

Director of Performance Media Planning

northern, KY

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Job description

Critical Mass in New York, NY is seeking a Performance Media Director to lead the development and execution of integrated, performance-driven media strategies for key client accounts. You will bridge senior strategic direction with hands-on planning leadership to optimize media investments for efficiency, scale, and measurable business outcomes.

The role focuses on cross-channel planning, audience targeting, and investment recommendations across Search, Social, Programmatic, Video, CTV, and

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