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Job description
Woolx and Hanks Belts are two rapidly growing, premium direct-to-consumer (D2C) brands. We are passionate about delivering exceptional quality products to our highly engaged customer bases. As we enter our next phase of aggressive growth, we are looking to build a world-class performance marketing engine - and we need a visionary, hands-on leader to lay the foundation.
About Us
Woolx and Hanks Belts are two rapidly growing, premium direct-to-consumer (D2C) brands. We are passionate about delivering exceptional quality products to our highly engaged customer bases. As we enter our next phase of aggressive growth, we are looking to build a world-class performance marketing engine - and we need a visionary, hands-on leader to lay the foundation.
The Role
We are seeking a highly experienced, deeply analytical, and entrepreneurial Director of Performance Media to become a foundational member of our media team.
In this role, you will initially operate as a highly capable individual contributor—rolling up your sleeves to execute campaigns solo or in tandem with our current Agencies of Record (AOR).
Your immediate priority will be taking ownership of our highest-spend channel: Meta (Facebook/Instagram), where we currently deploy millions of dollars a month across both brands.
As you optimize and scale our Meta efforts, your focus will expand to working in conjunction with our agencies of record across other key performance marketing channels. Ultimately, you will be tasked with recruiting, hiring, and leading a performance media team to collaborate effectively with our agency partners.
If you are a deep subject matter expert who thrives operating at scale, loves both high-level strategy and in-the-weeds tactical execution, and is excited by the prospect of building a department from the ground up, this is the role for you.
Key Responsibilities
Immediate Meta Ownership: Serve as the strategic and tactical Subject Matter Expert (SME) for Meta. Take direct control of our multi-million-dollar monthly ad spend on the platform, driving immediate efficiency and scale.
Strategic Planning & Forecasting: Build, execute, and own quarterly growth plans designed not just to meet, but to aggressively outperform revenue and ROI targets.
Agency Management & Collaboration: Work in conjunction with our Agencies of Record to ensure smooth operations and orchestrate a collaborative strategic roadmap across all major performance channels.
Flawless Execution & KPI Management: Oversee the day-to-day tactical execution of media buying. Maintain an exceptional attention to detail to ensure daily, weekly, and monthly KPIs (ROAS, CAC, CPA, LTV, and top-line revenue) are met or exceeded.
Cross-Channel Strategy: While Meta is the starting point, you will act as the deep SME across all major paid media channels (Google Search, Shopping, TikTok, YouTube, etc.), orchestrating a cohesive, omni-channel growth strategy alongside our agency partners.
Team Building & Leadership: Lay the groundwork for our internal media team. As our channel management scales, you will design the team structure, recruit top-tier media buyers and analysts, and mentor them to success.
Testing & Optimization: Lead a rigorous, continuous testing framework for creatives, audiences, account structures, and landing pages to unlock incremental scale at high profitability.
What We’re Looking For
Experience: 10+ years of progressive experience in performance media management, with a portfolio of multiple senior roles at scaling D2C e-commerce companies or top-tier digital performance agencies.
Scale & Budget: Demonstrated experience comfortably managing and scaling massive media budgets (spending millions of dollars per month).
Platform Expertise: Deep, tactical, and strategic mastery of all major paid media channels, with a distinct specialization and heavy slant toward Meta (Facebook/Instagram) advertising.
Builder Mentality: A true self-starter who is entirely comfortable working autonomously as an army of one to start, but possesses the leadership skills and emotional intelligence to build and manage a team later.
Data-Driven Operator: Exceptional analytical skills. You don’t just look at platform dashboards; you understand holistic business metrics and how media spend impacts overall company profitability.
Attention to Detail: Uncompromising execution standards. You triple-check tracking, budgets, and audience exclusions because you know that at our scale, small mistakes cost real money.
Why Join Us?
The unique opportunity to be "Employee #1" in a newly formed department with the autonomy to build the team and tech stack your way.
Work with two established, highly profitable, and respected D2C brands.
Competitive salary, performance bonuses, and comprehensive benefits.
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Who can apply
Review the original listing for work authorization, qualifications and employer requirements.