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Lakeshore Sport & Fitness

Director of Personal Training & Fitness Development

chicago, IL

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Job description

Overview

Build the Future of Fitness

We're looking for an experienced fitness leader who is ready to build something exceptional.

This isn't a traditional Personal Training Manager position. We're looking for someone with significant health club and personal training leadership experience who knows how to grow a thriving fitness business, develop outstanding coaches, create innovative programming, and deliver an exceptional member experience.

You’ll lead the Personal Training department while collaborating with leaders across our portfolio of clubs and businesses to develop new fitness initiatives, share best practices, and build programs that can scale. If you’re entrepreneurial, energized by creating new ideas, and passionate about developing both people and businesses, we’d love to meet you.

This is a role for someone who sees opportunity everywhere and has the drive to turn ideas into successful programs.

What You’ll Do

Lead and grow a high‑performing Personal Training department with a focus on member results, team development, and business growth

Recruit, hire, onboard, mentor, and retain exceptional personal trainers

Build systems that help new trainers quickly develop successful books of business

Coach trainers in sales, client retention, programming, communication, and career development

Develop and execute strategies to increase personal training participation, revenue, and member engagement

Create innovative programming including transformation challenges, weight loss programs, specialty coaching, wellness initiatives, youth fitness, active aging, recovery programs, and seasonal events

Design and grow small group training programs that deliver exceptional results while expanding revenue opportunities

Identify emerging fitness trends and bring fresh ideas that keep our clubs innovative and relevant

Collaborate with leaders across multiple clubs and businesses to develop programming, share best practices, and create scalable fitness initiatives

Partner with membership, aquatics, group fitness, racquet sports, and other departments to create integrated member experiences

Analyze department performance using key metrics and continually improve profitability, participation, and member satisfaction

Help shape the long‑term vision for fitness programming throughout the organization

Foster a culture of excellence, accountability, innovation, and continuous improvement

Qualifications

7+ years of leadership experience in personal training, fitness management, or health club operations

Demonstrated success growing personal training revenue and building high‑performing teams

Significant experience hiring, developing, and mentoring personal trainers

Strong understanding of personal training business operations, sales strategies, and client retention

Experience creating successful fitness programming and launching new initiatives

Proven ability to lead organizational change and inspire teams

Excellent leadership, communication, and relationship‑building skills

Entrepreneurial mindset with the ability to identify opportunities and execute ideas

Current nationally recognized personal training certification

Bachelor's degree in Exercise Science, Kinesiology, Business, or related field preferred

Preferred Experience

Multi‑club fitness leadership

Premium health clubs or country clubs

Personal training business development

Fitness programming and product development

Small group training strategy

Weight loss and wellness program development

Budget management and P&L responsibility

Team leadership across multiple locations

What Success Looks Like

Personal training revenue grows significantly across the organization

Trainers build sustainable, thriving businesses while delivering exceptional member results

New programming generates excitement, engagement, and measurable business growth

Small group training becomes a signature offering

Members view personal training as an essential part of their club experience

Trainers are continuously developing professionally and remain engaged with the organization

Innovative ideas move quickly from concept to execution

Collaboration between clubs creates consistency while encouraging innovation and local creativity

The organization becomes recognized for delivering one of the strongest personal training experiences in the market

Why Join Us?

This is an opportunity to help shape the future of fitness across a growing organization. We’re looking for a builder, someone who enjoys creating programs, developing people, solving challenges, and continuously raising the bar. You’ll have the autonomy to bring new ideas to life, collaborate with leaders across multiple businesses, and make a lasting impact on both our members and our team.

If you’re energized by growth, inspired by innovation, and ready to build something extraordinary, we’d love to hear from you.

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Worksite address

chicago, IL, 60290, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.

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