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Job description
Director of Prime Product Sales Operations
Job Category : Sales and related
Requisition Number : DIREC
Posted : August 3, 2026
Full-Time
Locations
Showing 1 location
The Director of Prime Product Sales Operations is responsible for leading and optimizing all sales support functions associated with the dealership’s Prime Product business, driving profitable revenue growth, market share expansion, operational efficiency, and customer satisfaction across the dealer territory. This role serves as a strategic business partner to the vice president of earthmoving and the prime product sales organization ensuring alignment of sales execution, fleet management, used equipment, strategies, financing solutions, rental fleet utilization, and BCP market development.
The director will lead a team of department managers responsible for critical profit centers and support functions while leveraging data-driven decisions to maximize return on assets inventory turns, sales productivity, and overall business performance.
Strategic Leadership
Develop and execute annual and multiyear strategic plans supporting Prime Product sales growth and profitability objectives.
Partner with the VP of Earthmoving to establish market share revenue margin and customer acquisition targets.
Lead business planning, sales forecasting, and operational reviews.
Drive continuous improvement initiatives across all sales support functions.
Lead sales operations manager in developing: Sales analytics and reporting
Territory optimization
CRM effectiveness
Sales process standardization
Forecasting accuracy
KPI development and measurement
Established performance metrics for sales productivity quote to close ratios and market penetration.
Support account management strategies for key customers.
Used Equipment Management
Provide strategic oversight of used equipment inventory management and remarketing activities.
Optimize inventory turns, asset utilization, and margin performance.
Develop wholesale, retail, auction, and trade in strategies.
Manage aged inventory reduction programs.
Monitor market trend affecting equipment values and remarketing opportunities.
Rental Fleet Management
Direct rental fleet growth and utilization strategies
Ensure optimal fleet mix, age profile, and return on investment performance
Coordinate fleet disposition and replacement planning.
Drive rental to sales conversations and customer retention initiatives.
Monitor fleet utilization, maintenance costs performance, and capital deployment.
Equipment Finance Operations
Lead financing and leasing strategy execution.
Partner with Caterpillar Financial and 3rd party lenders.
Increased financing penetration in customer financing adoption.
Support customer acquisition through tailored financing solutions.
Ensure compliance with lending practices and dealership policies.
Oversee Building Construction Products growth initiatives.
Develop market expansion strategies across assigned territories.
Identify emerging customer segments and growth opportunities.
Support dealer network positioning and competitive differentiation.
Drive contractor acquisition and retention initiatives.
Achieve revenue, margin, and expense targets.
Monitor ROA, ROI, inventory turns, fleet utilization, and working capital performance.
Provide monthly forecasts and business reviews to executive leadership.
Identify opportunities to improve profitability and operational efficiency.
Talent Development
Recruit, coach, mentor, and develop high performing managers.
Establish a session planning and leadership development programs.
Foster a culture of accountability, collaboration, and continuous improvement.
Conduct regular performance reviews and development planning.
Customer and Supplier Relations
Maintain executive level relationships with key customers Caterpillar representatives and financing partners.
Support strategic account initiatives.
Resolve significant customer issues and escalations.
Represent the dealership at regional and industry events.
Qualifications
Education
Bachelor’s Degree preferred
Experience
Experience managing business exceeding 500 million in annual revenue preferred.
Strong background in capital asset management and sales analytics preferred.
Skills and Competencies
Relationship Building Skills / Team Facilitation/Change Agent
Ability to demonstrate experience in sales operations, equipment management, rental operations, or dealer leadership
Project Management Skills
Problem Resolution Skills
Effective Communication Skills
Well Organized with ability to prioritize workload
Self-motivated and results oriented
Working Conditions
Must be able to sit or stand for extended periods of time.
Must be able to spend extended period of time walking, talking, using a PC and using a telephone.
Must have strong customer contact skills, both written and verbal, when interfacing with groups or individuals.
Qualifications
Skills
Preferred
Results Oriented
Expert
Self Motivated
Expert
Problem Solving
Advanced
Verbal Communication
Expert
Expert
Relationship Building
Advanced
Project Management
Advanced
Organizational
Advanced
Customer Service
Expert
Microsoft Office
Advanced
Selling
Advanced
Behaviors
:
Motivations
:
Education
Required
High School or Equivalent or better.
Preferred
Bachelors or better.
Experience
Preferred
Experience managing business exceeding 500 million in annual revenue
Strong background in capital asset management and sales analytics.
Licenses & Certifications
Required
Driver's License Personal
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.
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Worksite address
birmingham, AL, 35275, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.