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Job description
Houston Zoo is seeking an experienced marketing leader to join the organisation as Vice President, Marketing and Insights, providing strategic leadership across marketing, promotions, events marketing and consumer insights.
The Vice President will lead the development and execution of integrated marketing strategies designed to drive attendance, revenue, membership growth, brand engagement and audience development. The role will connect consumer behaviour and market intelligence with organisational priorities, using research, analytics, guest feedback and performance data to inform strategic decision-making.
Working across the organisation, the successful candidate will partner with teams including Conservation Education, Animal Programs, Development, Membership, Guest Experience and Revenue Operations. They will also oversee marketing for major zoo events, seasonal experiences and revenue-generating programmes, while ensuring campaigns align with Houston Zoo's mission and brand.
Key responsibilities
The Vice President, Marketing and Insights will:
Develop and execute integrated marketing strategies supporting attendance, revenue, membership and audience engagement.
Establish annual marketing plans and priorities aligned with organisational goals and budgets.
Oversee paid, owned, earned and partnership marketing channels.
Lead the Zoo's consumer insights strategy, using research, analytics, market trends and behavioural data.
Translate data into actionable recommendations for marketing, pricing, guest experience and audience development.
Develop reporting frameworks, dashboards and performance measures.
Provide strategic oversight of promotional campaigns, major events and seasonal experiences.
Lead, coach and develop the marketing and insights team.
Oversee marketing budgets, forecasting and investment planning.
Build relationships with agencies, vendors, sponsors, strategic partners and community organisations.
Work cross-functionally to support Houston Zoo's conservation mission and organisational priorities.
Qualifications and experience
Candidates should have a bachelor's degree or an equivalent combination of education and experience, together with at least 10 years of progressive leadership experience in marketing, audience development, brand management, consumer insights, analytics or a related discipline.
Houston Zoo is also looking for at least five years' experience leading and developing high-performing teams , demonstrated success delivering integrated marketing strategies with measurable results, and experience using consumer research and analytics to inform decisions.
Candidates should have experience managing complex projects, competing priorities and significant budgets, alongside strong business acumen and excellent communication, presentation and relationship-building skills.
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Worksite address
raleigh, NC, 27601, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.