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Job description
Director of Retail Sales
Pritchard Companies | Northern Iowa
About Pritchard Companies
Pritchard Companies is a leading automotive group operating nine dealership locations across Northern Iowa. Built on a foundation of strong local relationships and operational excellence, we are focused on driving performance, developing leaders, and delivering an exceptional customer experience across every location.
About the Role
We are seeking a proven, high‑performing leader to join us as Director of Retail Sales, overseeing performance across all dealership locations. This role is accountable for sales performance, gross profit, General Manager development, and customer experience consistency across the group. This is a hands‑on, field‑focused leadership role — ideal for someone who thrives in fast‑paced environments, builds strong teams, and drives accountability across multiple locations.
What You’ll Do
Drive Sales Performance
Lead sales strategy and execution across 9 dealership locations
Set and achieve targets for volume, gross, and key performance metrics
Analyze inventory, market conditions, and competitive dynamics to maximize results
Partner with OEMs on programs, allocation, and performance
Lead and Develop General Managers
Coach, support, and hold 9 General Managers accountable for performance
Build leadership capability and bench strength across locations
Drive a culture of accountability, urgency, and results
Partner with HR on hiring, development, and succession planning
Drive Operational Excellence
Standardize and elevate sales processes, desking, and follow‑up practices
Drive consistent use of CRM tools and pipeline management
Improve conversion, efficiency, and customer engagement across all stores
Ensure compliance with OEM, regulatory, and company standards
Own Customer Experience
Oversee customer experience performance across all dealerships
Drive improvements in CSI and customer retention
Partner with Fixed Operations to increase lifetime customer value
What We’re Looking For
Required
7+ years of automotive retail sales experience
3+ years in a multi‑location leadership role (GM, Regional, or Director)
Proven track record of driving sales growth and profitability across multiple rooftops
Experience leading and developing General Managers or senior leaders
Strong financial and operational acumen
Excellent leadership, coaching, and communication skills
Willingness to travel regularly across Northern Iowa locations
Preferred
Experience overseeing 5+ dealership locations
OEM certifications or manufacturer training
Experience with CRM systems and digital retailing
Familiarity with DMS platforms (CDK, Reynolds & Reynolds, Dealertrack)
Why Join Pritchard Companies
Opportunity to lead performance across a 9‑store dealership group
High‑impact leadership role with executive visibility
Strong, established company with continued growth
Culture focused on performance, accountability, and development
Equal Employment Opportunity
Pritchard Companies is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected characteristic.
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Worksite address
forest city, IA, 50436, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.