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Job description
Openlight Media is hiring a Director of Sales to own proactive outbound sales to schools while the existing sales team continues to handle inbound. This person will manage the sales side of HubSpot (data entry, pipeline hygiene, reporting), help plan and promote webinars and other traffic-driving initiatives with Marketing, and build relationships across hundreds of school accounts. Over time, the role will take on inbound sales, but that transition will happen gradually with support of existing sales staff.
This position reports toSr. John Dominic, O.P. Executive Director (direct report); Director of Marketing (day-to-day collaboration) and is a full-time, exempt role. This is a hybrid or on-site role based out of Ann Arbor.
About Openlight Media
Openlight Media is the media apostolate of the Dominican Sisters of Mary, Mother of the Eucharist, based in Ann Arbor, MI. The team produces faith-formation content and programs (podcasts, courses, planners, and more) for schools, families, and individuals, and is growing its digital reach through webinars, a subscription-based streaming platform, and expanded outbound partnerships with schools.
Key Responsibilities
Outbound Sales
Own proactive outbound sales to schools (hundreds of accounts), building and working a pipeline of new and existing school relationships
Identify, prioritize, and reach out to target schools; run outreach cadences (calls, email sequences, follow-up)
Hand off inbound leads to current sales team; this role is dedicated to outbound growth, not inbound coverage
Data and Reporting
Serve as the sales team's HubSpot owner: keep account, contact, and deal data accurate and complete
Build and maintain sales reports and dashboards (pipeline, forecast, conversion, activity) for Executive Director and leadership
Flag data or process gaps proactively rather than waiting to be asked
Demand generation and digital tools
Plan, schedule, and help run webinars aimed at driving site traffic and top-of-funnel interest
Partner closely with the Director of Marketing on messaging, promotion, timing, and follow-up for webinars and other digital campaigns
Work with Marketing to convert webinar and site traffic into qualified outbound opportunities
Account management
Maintain relationships with school administrators and decision-makers across a large (100+ school) book of business
Represent Openlight Media at school-facing touchpoints (calls, virtual meetings, occasional travel/conferences as needed)
Team capacity and continuity
Cross-train on sales/customer service processes.
Work as a proactive partner to leadership, anticipating capacity gaps before they become urgent
Required Qualifications
3-5+ years in B2B or outbound sales, with a track record of proactively building pipeline rather than working inbound leads
Able to build a sales pipeline from scratch and manage it independently, not just work leads that are provided directly
HubSpot experience required; Zoho CRM experience is a bonus. Comfortable entering and maintaining clean data, running reports, managing pipeline stages, and picking up a new CRM without much training
Comfortable working directly in website backends to manage accounts and update content, without needing a developer for routine changes
Solid basic computer skills: file management, remote-support/screen-share tools, and general technical troubleshooting
Able to independently diagnose and resolve routine customer technology issues rather than escalating them right away
Quick to pick up new software and systems with minimal ramp-up
Strong analytical skills; comfortable pulling and presenting sales/performance reports without hand-holding
Excellent written and verbal communication, especially for outreach to school administrators and decision - makers
Highly proactive, flexible and self-directed; able to spot gaps and act on them without waiting for direction
Comfortable managing a large volume of accounts (100+ schools) and staying organized
Willing and able to work closely with Marketing on shared campaigns and initiatives
Willing to travel for conferences as needed
Preferred Qualifications
Experience selling into K-12, Catholic, or faith-based education markets
Familiarity with webinar platforms and running webinar-driven campaigns
Experience with online learning platforms (Thinkific, LearnDash, or similar), since Openlight Media Plus is migrating to Thinkific
Background at a nonprofit, ministry, or mission-driven organization
Experience mentoring or cross-training teammates on sales tools and processes
What Success Looks Like
New outbound pipeline generated and closed per quarter (target to be set with Executive Director)
HubSpot data accuracy and completeness stay clean without regular cleanup from leadership
Sales reports and dashboards are current and self-serve for Executive Director and Marketing, with no chasing for numbers
Webinars and joint campaigns with Marketing hit agreed traffic/attendance and lead targets
Smooth handling of the growing outbound book with no dropped accounts
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Worksite address
adrian, MI, 49221, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.