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Job description
Opening Director of Sales
Compensation & Benefits
Base Salary: $100,000 - $110,000
UP to 30% in Bonus
Medical, Dental, and Vision Insurance
401(k) Program
Paid Time Off
Hotel Travel Benefits
Professional Development Opportunities
Additional Benefit Programs
Melton Hospitality Advisors has been retained by our client to identify an accomplished and commercially driven Opening Director of Sales for an exciting new hotel opening in the Richmond, Virginia market.
The property is scheduled to open in June 2027 , and our client is following brand-recommended pre-opening timelines by bringing key leaders on board well in advance of opening. This approach allows the Director of Sales to establish the hotel's market presence, build key relationships, develop the sales strategy, and position the property for a successful launch from day one. This opportunity is ideal for a hospitality sales leader who enjoys building something from the ground up, creating momentum in the marketplace, and helping shape the culture and commercial success of a new hotel.
The Opportunity
The Director of Sales will serve as the commercial leader for the property and will work closely with the General Manager and ownership team throughout the pre-opening process and beyond.
Key areas of responsibility include:
Developing and executing the hotel's sales and marketing strategy
Establishing key account relationships and market partnerships
Driving corporate, group, and negotiated business
Creating awareness and excitement in the market prior to opening
Building and managing the sales budget and revenue objectives
Working closely with revenue management and operations teams
Leading local sales efforts, community engagement, and networking initiatives
Supporting the recruitment and development of future sales team members
Representing the hotel with professionalism and credibility throughout the community
This individual will have the unique opportunity to help define the hotel's identity in the marketplace before the first guest checks in.
Successful Candidates Will Bring
Hotel Director of Sales experience within a branded environment
Experience with Marriott, Hilton, Hyatt, or comparable brands
Strong local market knowledge and relationship-building ability
Proven success exceeding revenue and market share goals
Experience developing corporate, group, and negotiated account business
Excellent presentation, communication, and networking skills
Strategic thinking balanced with hands-on execution
Strong organizational and leadership abilities
Preferred Qualifications
Hotel opening or major repositioning experience
Lifestyle, upscale, premium select-service, or full-service hotel background
Experience building sales strategies from the ground up
Familiarity with Marriott sales systems and processes
Existing business relationships within the Richmond market and surrounding region
Why This Opportunity Stands Out
Many sales roles focus on maintaining an existing book of business. This opportunity offers something different.
The selected candidate will have the chance to:
Shape market positioning before opening
Build relationships and demand from the ground up
Partner directly with ownership and hotel leadership
Create the commercial strategy rather than inherit one
Establish themselves as a key leader in a highly visible hotel opening
About Melton Hospitality Advisors
At Melton Hospitality Advisors, we believe exceptional hotels are built by exceptional leaders. We partner with hotel owners, operators, and management companies to identify leaders who strengthen culture, elevate performance, and create lasting impact. Our work is grounded in hospitality experience, thoughtful evaluation, and a commitment to long-term fit rather than short-term placements.
We understand the importance of getting leadership hires right because leadership stability impacts everything from guest satisfaction and associate engagement to asset performance and long-term value.
Interested in Learning More? Apply today!
We welcome conversations with hospitality sales leaders who are excited by the opportunity to help launch a new hotel and build something special from the ground up.
Worksite address
richmond, VA, 23219, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.