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Heartland-Food-Products-Group

Director of Sales- Central U.S.

carmel, IN

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Job description

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Director of Sales- Central U.S.

Carmel, IN, US

30+ days ago Requisition ID: 5033

Heartland Food Products Group

Position Summary

Heartland Food Products Group is seeking an experienced and results-driven Director of Sales to lead our Central U.S. commercial strategy. This role is responsible for driving profitable growth across key national and regional retailers, including Kroger, Meijer, Target, AWG and UNFI while building strong customer partnerships and developing a high-performing sales team.

The ideal candidate is a strategic sales leader with deep retailer relationships, proven people leadership, and strong joint business planning capabilities within the CPG food industry.

Key Responsibilities

Sales Leadership & Strategy

Own and execute the sales strategy for the West and Central U.S. regions to deliver revenue, volume, and profitability targets

Develop and lead joint business plans (JBPs) with key retail partners, aligning customer objectives with Heartland's growth strategies

Drive distribution, assortment, pricing, promotion, and shelf execution initiatives across assigned customers

Key Account Management

Serve as the senior commercial contact for major retailers including Kroger, Meijer and Target

Build and maintain strong, trust-based relationships with buyers, category managers, and retail leadership

Lead annual planning, line reviews, innovation launches, and promotional negotiations

Lead, coach, and develop a team of sales professionals, fostering a culture of accountability, collaboration, and continuous improvement

Set clear performance expectations, conduct regular performance reviews, and support professional development

Partner cross-functionally with Marketing, Supply Chain, Finance, and Category Management

Strategic & Analytical Excellence

Leverage data and insights to inform decisions, optimize trade spend, and improve ROI

Monitor market trends, competitive activity, and customer performance to identify growth opportunities

Ensure accurate forecasting and effective demand planning in collaboration with internal teams

Qualifications

Required

Bachelor's degree in Business, Marketing, or related field

10+ years of progressive sales experience in the CPG food industry

Proven success managing key grocery retailers, with direct experience with Kroger, Meijer and Target strongly preferred

Demonstrated ability to lead and develop high-performing sales teams

Strong strategic thinking, negotiation, and joint business planning capabilities

Preferred

MBA or advanced degree

Experience leading multi-region or national accounts

Familiarity with private label and/or branded food categories

Strategic & commercial acumen

Customer relationship management

People leadership and talent development

Cross-functional collaboration

Executive-level communication and influence

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Worksite address

carmel, IN, 46033, US

Who can apply

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