Director of Sales - Charter Steel

Job description

Charter Manufacturing is a fourth-generation family-owned business where our will to grow drives us to do it better. Join the team and become part of our family!

At Charter Steel, you'll join a people-focused culture where innovation, teamwork, and continuous improvement drive how we work. The Director of Sales will lead commercial strategy, profitable growth, and customer engagement while building the systems, leadership capability, and cross-functional operating discipline needed to scale the organization.

This is a builder role. The successful leader will lead through sales managers, strengthen account planning and forecasting, improve CRM and data discipline, develop talent, and connect customer commitments to operational capability, technical requirements, and long-term enterprise value. The role also partners closely with Customer Experience, Marketing, Technical Services, Operations, Quality, and leadership to turn Charter Steel capabilities into meaningful customer value and measurable business outcomes.

Work location

Onsite in either Saukville, WI or Cleveland, OH

Travel

Approximately 50%

Leadership scope

Multi-level sales organization; leads through sales managers

What You’ll Do

Lead Commercial Strategy and Profitable Growth

Own revenue, margin, mix, customer retention, and strategic-account outcomes across key market segments

Translate business strategy, market conditions, competitor behavior, customer economics, industry trends, and regulatory developments into clear commercial priorities and measurable plans

Translate product and customer segmentation models into differentiated value propositions, service models, account coverage, growth priorities, and investment levels

Guide strategic account planning, customer roadmaps, contracts, and engagement models that support long-term growth and customer loyalty

Build a Scalable Sales Operating System

Define, implement, and continuously improve the end-to-end sales process - from market prioritization and opportunity qualification through account planning, pipeline management, forecasting, negotiation, contracting, handoffs, and post-sale engagement

Establish clear process definitions, decision criteria, roles, management cadence, and accountability for consistent adoption across the sales organization

Create predictive visibility into pipeline health and commercial performance using measures such as opportunity quality, conversion, win rate, sales-cycle duration, account potential, forecast accuracy, and expected financial contribution

Use CRM, dashboards, analytics, and service data to improve forecast quality, territory and resource planning, customer insight, performance management, and cost-to-serve

Lead Through Managers and Build Organizational Capability

Establish clear roles, decision rights, performance expectations, and operating cadence so sales managers independently lead account planning, forecasting, coaching, and performance management within their teams

Build a disciplined coaching system that includes account and opportunity reviews, customer-call observation, skill assessment, feedback, development planning, and follow-up

Assess organizational capability, recruit and develop talent, strengthen leadership succession, recognize strong performance, and address performance or behavioral gaps with urgency and consistency

Develop managers who can coach both sales-process discipline and the capabilities required for strategic selling, negotiation, customer leadership, and commercial decision-making

Strengthen Customer Relationships and Technical Differentiation

Build deep, strategic, multi-level customer relationships and lead proactive engagement informed by service data, technical insights, quality performance, lab results, supply chain metrics, and market trends

Partner with Customer Experience, Marketing, Technical Services, Quality, Supply Chain, and Operations to deliver a seamless customer journey and position Charter Steel capabilities as differentiators

Partner with the Director of Technical Services to evolve the lab from a reactive resource into a proactive, customer-facing commercial asset that provides product analysis, performance insight, and strategic collaboration for key accounts

Create customer feedback loops and ensure insights are captured in CRM and translated into improvements in processes, product offerings, service delivery, and customer experience

Protect Enterprise Value and Drive Disciplined Execution

Lead complex commercial negotiations involving pricing, volume commitments, supply agreements, service expectations, risk allocation, concessions, and long-term strategic value

Establish negotiation strategies, approval parameters, contract-governance practices, and post-negotiation learning that improve capability and consistency across the organization

Balance customer advocacy with capacity, operational capability, technical risk, service requirements, profitability, and long-term enterprise value

Create confidence for leadership through timely communication, clear escalation, visible progress, disciplined follow-up, and continuous improvement across commercial workflows

Uses leading indicators to identify risk, redirect resources, and improve outcomes before gaps appear in revenue or margin results

How You’ll Lead

Builder mindset: You can scale systems and teams, create operating cadence, develop managers, and institutionalize strong commercial practices

Collaborative influence: You proactively partner across functions and leadership, including when ownership is shared or ambiguous

High accountability: You set clear expectations, use metrics and routines, follow through, and communicate progress or risk before being asked

Strategic and operational discipline: You translate strategy into execution through managers, measures, decision rights, and cross-functional operating mechanisms

Qualifications

10+ years of progressive commercial or sales leadership experience, ideally within steel, metals, manufacturing, or industrial B2B sectors

Demonstrated success leading sales teams to achieve growth and margin targets in complex, technical, or engineering-driven industries

Strong financial and strategic acumen with the ability to connect commercial decisions to operational, technical, and profitability impacts

Experience successfully implementing CRM systems, digital sales tools, or service data platforms

Exceptional communication, negotiation, and relationship-building skills

Additional Required Qualifications

10+ years of progressive commercial or sales experience, including significant experience leading sales managers and a multi-level sales organization in a complex industrial, manufacturing, technical, or engineering-driven B2B environment

Demonstrated success building or transforming a sales organization, including sales process, management cadence, account planning, forecasting, CRM adoption, coaching, talent development, and performance accountability

Proven record of delivering measurable revenue, margin, mix, customer-retention, or strategic-account outcomes through the performance of the organization

Experience assessing organization capability, recruiting and developing talent, addressing performance gaps, and building leadership succession

Demonstrated ability to balance customer advocacy with capacity, operational capability, technical risk, service requirements, profitability, and long-term enterprise value

Demonstrated experience leading through sales managers, including setting expectations, establishing management cadence, coaching manager effectiveness, differentiating performance, and holding leaders accountable for team outcomes

Demonstrated experience personally leading complex, multi-party commercial negotiations and coaching teams through high-value or high-risk customer agreements

Working knowledge of commercial contracts, terms and conditions, risk allocation, compliance requirements, and contract-governance practices

We offer comprehensive health, dental, and vision benefits, along with a 401(k) plan that includes employer matching and profit sharing. Additionally, we offer company-paid life insurance, disability coverage, and paid time off (PTO).

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Who can apply

Review the original listing for work authorization, qualifications and employer requirements.