Director of Sales Enablement

Job description

Responsibilities

IANS is shifting from a Research & Advisory-led sales model to a Data-as-a-Service model, which means sellers must now carry credibility on our buyers, our product, and our sales process without a SME to lean on during initial discovery calls

The Director of Sales Enablement owns this transformation end to end: the three-dimension curriculum (clients we serve, product knowledge, and MEDDPICC-anchored selling skills), the three audience tracks (Sales Managers, Account Executives, and Account Managers), and the team that delivers it

This role reports into Sales leadership and partners closely with Marketing, Product, and RevOps to keep the program current, credible, and measurable

Own the enablement curriculum: build and continuously evolve the three-dimension program — buyer/persona playbooks, product launch enablement, and MEDDPICC selling skills — differentiated across the Sales Manager, Account Executive, and Account Manager tracks

Lead from the front: certify the enablement team across all three dimensions ahead of every rollout, personally modeling the credibility bar the program asks of the field

Build the AI-first enablement engine: operationalize the Shared Brain as the content and coaching backbone — win/loss capture, AI-assisted drafting of persona playbooks and launch assets, and in-the-moment seller access during deal prep

Partner with RevOps on measurement: define the KPI set across knowledge, behavior, business outcome, and program-health metrics, and co-deliver the quarterly enablement performance report to leadership

Manage the enablement team: coach and manage Sales Trainer and external Coaches and/or providers, partner with content SMEs across product and marketing including internal AI-enablement. Own the delivery cadence across async learning, group coaching, 1:1 office hours, and manager-led Meeting-in-a-Box sessions

Benefits

Social: Monthly ‘Club IANS’, annual summer outings, team events and social gatherings

Work Environment: Hybrid (2 days/week) in our vibrant Boston office with a weekly lunch stipend

Work/Life Balance: PTO, paid holidays, sick time, Summer Fridays

401(k) Program: Fidelity 401(k) plan with company match

Employee Recognition: Annual incentive program, monthly shout outs and peer-to-peer recognition

Health Coverage: Medical, dental & vision, deductible reimbursement, fitness stipend, Calm app

Pre-Taxed Benefits: Dependent care FSA, healthcare FSA, transit, parking

Volunteer Opportunities: Employee-led community volunteer initiatives, paid volunteer day

Requirements

AI-first leader who is comfortable leveraging tools including Claude to reduce cycle times on asset creation and to identify productivity enhancements for the field

Deep fluency in MEDDPICC or a comparable qualification methodology, with experience training it to a field sales team

Experience with enablement/LMS tooling and AI-assisted content workflows

Instructional design and curriculum development across async, live, and manager-led formats

Education: Bachelor’s degree required; advanced degree in a related field a plus

Comfort building and reading KPI dashboards in partnership with RevOps

Experience: 8+ years in sales enablement, sales leadership, or sales training, ideally within B2B SaaS, data/intelligence services, or professional services; direct experience building or scaling an enablement function from the ground up strongly preferred

Interpersonal Skills: Executive-level communication and facilitation skills; a coaching presence that earns credibility with senior sellers and Sales Managers; ability to influence Marketing, Product, and RevOps stakeholders without direct authority over them

Strong cross-functional program management across Sales, Marketing, and Product

Certifications: MEDDPICC / MEDDIC certification preferred; willingness to obtain within the first 90 days if not already certified

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Worksite address

boston, MA, 02298, US

Who can apply

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