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Greenleaf Hospitality Group

Director of Sales

kalamazoo, MI

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Job description

## Director of SalesApplylocations: Radisson Plaza Hoteltime type: Full timeposted on: Posted 30+ Days Agojob requisition id: R- **Job Description**# JOB SUMMARYThe Director of Sales leads enterprise sales strategy across the hotel, Event Center, and related business units, driving revenue growth, market share, and long-term customer value. This role serves as a strategic demand generator and cross-functional leader, ensuring a seamless customer journey from initial inquiry through post-event loyalty.This leader will build and develop a high-performing, data-driven sales team aligned with GHG’s vision to be the Host of Kalamazoo through exceptional hospitality, dining, sports, and entertainment.# **ESSENTIAL JOB RESULTS:**## **Revenue & Sales Strategy*** Drive total revenue across rooms, events, F&B, and ancillary streams* Develop and execute sales strategies based on market trends and competitive positioning* Identify new revenue opportunities through cross-selling and bundled experiences* Partner with Revenue Management on pricing, inventory, and demand strategies* Own performance metrics including revenue, ADR, RevPAR, and conversion rates## ****Market Positioning & Business Development***** Lead segmentation strategy across corporate, SMERF, sports, association, and social markets* Maintain strong awareness of market trends and demand drivers* Translate insights into actionable sales plans and account strategies* Build partnerships to strengthen market presence and demand generation****Customer Experience & Relationship Management***** Ensure a seamless, end-to-end customer experience* Drive retention and long-term client relationships* Align Sales, Event Services, and Operations for consistent execution* Foster a culture focused on delivering exceptional guest experiences## ****Team Leadership & Culture***** Recruit, develop, and lead a high-performing sales team* Establish clear goals, accountability, and performance expectations* Coach team members on strategic selling and relationship management* Promote a culture of ownership, collaboration, and continuous improvement## ****Data, Systems & Performance***** Ensure effective use of CRM systems (e.g., Delphi) for pipeline and reporting* Use data and analytics to improve forecasting, conversion, and productivity* Monitor trends to inform strategy and decision-making## ****Cross-Functional Collaboration***** Partner with Revenue Management, Marketing, Operations, and Finance* Align on goals, messaging, and execution across the organization* Contribute to enterprise strategy and business planning## ****Financial Planning & Accountability***** Lead sales planning, budgeting, and forecasting* Monitor performance and adjust strategies as needed* Manage expenses in alignment with revenue goals# **WHAT YOU NEED FOR THIS POSITION:*** Bachelor’s degree in Hospitality, Business, Sales, or related field preferred* 5+ years of progressive sales leadership in hospitality* Proven success driving group and event revenue* Experience with CRM/PMS systems (e.g., Delphi, Opera)* Strategic thinker with strong execution skills* Financial and analytical acumen* Strong communicator and relationship builder* High emotional intelligence and collaborative mindset* Results-driven with a sense of urgency and accountability* Flexible schedule including evenings, weekends, and holidays* Active, on-property and external sales presence* Ability to lift up to 40 lbs and remain active for extended periods

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Worksite address

kalamazoo, MI, 49006, US

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