This job is closed
Applications are no longer available for this announcement. Explore current related opportunities below.
Job description
Director of Sales – Broadcast + Digital (Shreveport, LA)
The Director of Sales leads multiplatform revenue growth across broadcast, digital, streaming, CTV/OTT, and programmatic advertising for Gray Media in Shreveport. The role requires a modern media sales leader with strong digital fluency, go‑to‑market strategy, pipeline forecasting, team coaching, key‑account development, and executive‑level communication and negotiation skills.
Key Responsibilities
Drive overall revenue performance and accelerate digital/CTV growth through integrated, outcome‑focused selling.
Maximize inventory, leveraging popular sports and live events, breaking news/weather, and other high‑visibility opportunities.
Lead, coach, and elevate team performance with a disciplined operating cadence (pipeline, forecasting, productivity).
Develop go‑to‑market strategy, strengthen key accounts, and expand new business in priority categories.
Partner cross‑functionally to deliver best‑in‑market execution and client outcomes.
The Opportunity
Lead a meaningful team: Manage sellers and sales managers with full accountability for performance, coaching, and development.
Significant digital runway: Modernize the sales motion and expand integrated solutions in an under‑penetrated digital market.
Real ownership & visibility: Shape strategy, packaging, and execution without layers of bureaucracy and be recognized for results.
Quality of life: Shreveport offers a lower cost of living, shorter commutes, and opportunity to be a visible business leader.
Market dominance: KSLA & GDM Shreveport are leaders in the space with top resources to take the organization to the next level.
Qualifications and Requirements
Proven sales leadership experience in media, broadcast, digital, or advertising sales.
Strong digital fluency, including programmatic advertising, CTV/OTT, streaming, audience targeting, data, and measurement.
Track record of driving revenue growth across multiple platforms.
Experience leading and coaching sales teams, including sellers and sales managers.
Ability to build high‑performing teams through talent development, accountability, and consistent performance management.
Strong strategic planning skills: go‑to‑market strategy, packaging, inventory monetization, and new business development.
Pipeline management and forecasting discipline, managing productivity and execution cadence.
Experience strengthening key accounts and expanding revenue in priority business categories.
Client‑focused selling ability with emphasis on integrated, outcome‑based advertising solutions.
Cross‑functional collaboration skills to deliver strong execution and measurable client outcomes.
Executive presence with strong communication, presentation, and negotiation skills.
Understanding of local market dynamics, relationship‑based selling, and community business leadership.
Entrepreneurial ownership mindset with ability to shape strategy and deliver results with limited bureaucracy.
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at all locations. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
#J-18808-Ljbffr
Worksite address
shreveport, LA, 71150, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.