Director of Sales & Marketing

Job description

Why Work at Hard Rock Hotel San Diego?

Hard Rock Hotel San Diego is a high-energy, music-drenched workplace where team camaraderie and creativity thrive. The hotel's core values like "CREATE A RAVING TEAM," "PLAY HARD," and "LIVE THE MUSIC" encourage authenticity, innovation, and standout guest service.

Why Work at Hard Rock Hotel San Diego?

Hard Rock Hotel San Diego is a high-energy, music-drenched workplace where team camaraderie and creativity thrive. The hotel's core values like "CREATE A RAVING TEAM," "PLAY HARD," and "LIVE THE MUSIC" encourage authenticity, innovation, and standout guest service. With perks like free cafeteria meals, flexible scheduling, hotel discounts, and an ongoing social vibe, it’s a workplace that knows how to celebrate its people. If you're passionate about hospitality, music, and bringing positive energy every day, Hard Rock San Diego rocks as a career choice!

About Us

At Coury Hospitality, we bring a commitment to collaborative excellence, a unified vision, and shared principles of partnership to every aspect of hotel management. Our approach is seamless and tailored, ensuring each property under our management offers a unique and exceptional guest experience.

Join our team of Experience Curators!

Coury Hospitality has an incredible opportunity for a Director of Sales & Marketing at Hard Rock Hotel San Diego , a dynamic leader who is ready to drive performance, build relationships, elevate our brand, and lead a team with a relentless commitment to winning the right business.

Where Hospitality Meets a Winning Mindset

This is not a role for someone who simply manages a sales plan.

We are looking for a strategic, entrepreneurial, highly competitive sales leader who sees opportunity everywhere, knows how to turn relationships into revenue, and understands that winning in hospitality requires equal parts hustle, strategy, creativity, and exceptional service.

As the Director of Sales & Marketing, you will lead the hotel's strategy with accountability for driving revenue, strengthening market position, maximizing demand, and creating meaningful partnerships that elevate the property as part of the Executive Committee.

You will be the driving force behind the hotel's sales strategy, connecting group, transient, banquets, catering, revenue management, marketing, and operations to create measurable results.

If you are energized by a challenge, thrive in a competitive market, motivate teams to exceed expectations, and believe there is always another piece of business worth pursuing, we want to meet you.

What You’ll Do

Lead the Strategy

Develop and execute a comprehensive Sales strategy aligned with the hotel's overall business objectives and revenue goals

Take ownership of sales performance and contribute to the hotel's total revenue and yield strategy

Drive revenue across group and transient rooms, group food and beverage, meetings, banquets, catering, weddings, outlets, events, and other hotel revenue streams

Develop and execute strategic banquets and catering sales initiatives to maximize local, group, social, corporate, wedding, and convention business

Partner with Banquets, Catering, Food & Beverage, and Operations leadership to identify revenue opportunities, improve conversion, and maximize event profitability

Establish aggressive yet achievable team and individual goals, and create the accountability, urgency, and action plans necessary to achieve them

Partner closely with Revenue Management on forecasting, demand trends, pricing strategies, and yield opportunities

Work in tandem with Revenue Management to maximize rate, occupancy, group pace, and overall hotel revenue within varying supply and demand conditions

Analyze market conditions, competitive positioning, and business trends to identify opportunities and respond quickly to changes in demand

Monitor performance, identify gaps, and turn data into decisive action

Develop strategic plans to strengthen the hotel's competitive position and increase market share

Win the Right Business

Build and maintain strong relationships with key accounts, meeting planners, corporate partners, convention partners, industry contacts, community organizations, and other strategic partners

Develop strategies to increase market share and capture profitable business

Identify and pursue group, corporate, convention, catering, banquet, wedding, leisure, and other revenue opportunities that strategically fit the hotel

Establish and maintain strong relationships with key decision-makers and actively participate in the local and regional business community

Know the competitive landscape and continuously look for ways to differentiate the property

Bring a hunter mentality to the marketplace, proactively pursuing opportunities rather than waiting for them to arrive

Represent the hotel with confidence and professionalism at industry events, networking opportunities, client meetings, trade shows, and community functions

Create a culture where the team understands that every relationship is an opportunity and every opportunity deserves a strategy

Continually assess market trends, competitive activity, and business conditions and recommend strategies to capitalize on emerging opportunities

Build a High-Performance Team

Recruit, lead, coach, develop, and motivate Sales talent

Set clear expectations and establish a culture of accountability, urgency, collaboration, and continuous improvement

Establish team and individual booking and revenue goals and hold the team accountable for achieving results

Coach team members to identify their strengths, overcome challenges, and consistently raise their level of performance

Provide clear direction, and inspire the team to pursue, and achieve ambitious goals

Recognize that exceptional results come from exceptional people and invest in developing future leaders

Foster strong collaboration between Sales, Revenue Management, Marketing, and Hotel Operations

Instill a genuine guest-service mindset throughout the Sales team

Recruit, train, motivate, and develop a high-performing sales organization aligned with Coury Hospitality's core values

Own the Business

Assist with the preparation and analysis of annual Sales & Catering budgets to achieve revenue targets

Take responsibility for monitoring overall sales performance against budget

Establish appropriate sales strategies and action plans based on business intelligence and market conditions

Analyze financial and performance data to identify opportunities, challenges, and corrective actions

Monitor competitive shopping reports, market trends, business pace, and other resources to maintain a clear understanding of the hotel's market position

Maintain minimal reliance on direct supervision while operating with sound judgment, ownership, and accountability

Ensure the Sales team maintains accurate, timely, and effective account management, forecasting, and business development practices

Elevate the Brand

Partner with Marketing to develop initiatives that strengthen brand awareness, market positioning, and demand generation

Ensure marketing campaigns support sales objectives across rooms, dining, banquets, catering, events, weddings, and special promotions

Collaborate with Marketing on digital, social media, website, and promotional strategies that generate qualified demand and support bookings

Support media, community, influencer, and strategic partnership opportunities that enhance the hotel's visibility and create sales opportunities

Leverage marketing insights, campaign performance, and market trends to identify opportunities for revenue growth

Ensure brand messaging and promotional initiatives are aligned with the hotel's sales strategy and overall business objectives

What We’re Looking For

You might be our ideal candidate if you:

Are a proven sales leader with a competitive, winning mindset

Have a demonstrated track record of achieving and exceeding revenue goals

Have 5+ years of experience as a Director of Sales in a full-service, luxury, lifestyle, or comparable hospitality environment

Thrive in a high-energy, fast-paced, luxury hospitality environment

Are equally comfortable developing a strategic plan and getting in the field to win the business

Think commercially and understand how sales, revenue management, banquets, catering, and operations work together to drive hotel performance

Are highly knowledgeable about hotel sales, revenue management, competitive markets, and business development

Have strong knowledge of group, transient, convention, banquets, catering, and local market sales

Lead with confidence while remaining collaborative, approachable, and people-first

Know how to create urgency without sacrificing service, relationships, or culture

Are a compelling communicator, negotiator, relationship builder, and storyteller

Are comfortable analyzing data, identifying trends, and translating insights into action

Have strong budgetary, forecasting, and financial analysis capabilities

Have experience recruiting, coaching, developing, and motivating high-performing sales teams

Possess strong business judgment and the ability to make decisions with minimal direct supervision

Bring energy, resilience, creativity, and a genuine passion for hospitality

Preferred Qualifications

Bachelor's degree in Business, Hospitality Management, Marketing, Communications, or a related field preferred

Renovation or hotel repositioning experience preferred

Experience in luxury, lifestyle, full-service, or high-volume hospitality environments preferred

Experience in a major urban convention, group, and transient market preferred

Extensive sales and revenue-management knowledge, leadership capability, competitive-market knowledge, data analysis, and action planning

Why Join Hard Rock Hotel San Diego & Coury Hospitality

Lead the sales strategy for an iconic hospitality brand in one of Southern California's most dynamic markets

Join a hospitality company built around partnership, collaboration, and shared success

Work alongside talented Experience Curators who are passionate about delivering memorable guest experiences

Have the opportunity to make a measurable impact on revenue, market share, business development, and team performance

Collaborate with leaders across Sales, Marketing, Revenue Management, Food & Beverage, and Hotel Operations

Grow your career with Coury Hospitality, where leadership, development, creativity, and service excellence matter

Bring your ideas, your ambition, and your competitive spirit to a team that believes great results are never accidental

Ready to Lead the Win?

If you're the kind of leader who walks into a market and sees opportunity, looks at a goal and sees a challenge, and looks at a team and sees potential, this could be your next stage.

We are looking for a Director of Sales & Marketing who will fight for every piece of business that strategically makes sense, inspire a team to raise the bar, and turn vision into measurable results.

If you're ready to lead with purpose, compete with integrity, and make an impact, we want you on our team.

Here’s The Core Of Coury Hospitality

We have a place for you on our team if your passion is to create UNMATCHED COMMITMENTS.

What Else Do YOU Need To Know…

This job posting is intended to describe the general nature and level of work being performed by people assigned to this job. It is not intended to include all duties and responsibilities. The order in which duties and responsibilities are listed is not significant. We are an equal opportunity employer.

Privacy Notice

Pursuant to the California Consumer Privacy Act (CCPA), the Company is notifying you that by applying for a position, you are providing us the following categories of personal information that we may use to evaluate your candidacy for employment, communicate with you regarding your candidacy, and obtain and verify background checks, and references: Personal Identifiers (e.g., name, SSN); Contact Information (e.g., mailing address, email, phone number), Employment History (e.g., current and former positions held, work experience, and any certifications or licenses), and Education History. By submitting my application, I acknowledge and confirm that I have received and read and understand this notice, and I authorize and consent to the Company’s use of the personal information it collects, receives or maintains for the business purposes identified above.

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Worksite address

san diego, CA, 92189, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.