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Job description
This is not a conventional resort sales role. Sanctuary operates an alcohol-free, all-inclusive Ayurveda and wellness model for adults only (minimum age 14) - guests come for structured healing, longevity and transformation in a quiet, adult-focused environment, not a conventional Caribbean family beach holiday. We are looking for a strategic leader who understands how to position and sell this kind of destination wellness experience, including Ayurveda, wellness and longevity programs, retreats and long-stay wellness packages, to discerning international travellers who value that distinction.
The successful candidate must possess strong international market knowledge, with particular expertise in the United States and Canada, together with a solid understanding of key European and other international luxury travel markets.
Responsibility
Develop and execute the resort's complete pre-opening and post-opening Sales & Marketing strategy.
Establish Sanctuary as a distinctive luxury destination wellness resort in the international marketplace.
Drive business from the United States, Canada, Europe and other key international source markets, with particular emphasis on developing the US market.
Identify, appoint and manage master sales agencies/GSAs in the United States, Canada, United Kingdom, and the French Caribbean islands of Martinique and Guadeloupe.
Develop effective strategies to sell wellness programs, Ayurveda experiences, longevity programs, retreats and long-stay packages, rather than relying solely on traditional room-night sales.
Build strong relationships with luxury travel advisors, wellness travel specialists, tour operators, retreat operators, destination specialists and high-end travel networks.
Identify and develop partnerships with wellness professionals, facilitators and organisations capable of generating individual and group wellness business.
Develop a strong direct-to-consumer digital acquisition strategy targeting high-value wellness travellers.
Lead digital marketing, performance marketing, CRM, content, social media and online conversion strategies.
Work closely with Revenue Management to establish pricing, package architecture, distribution and channel strategies.
Develop international PR, media, influencer and strategic partnership opportunities appropriate to the resort's positioning.
Create compelling sales tools and storytelling that communicate the resort's health, longevity, Ayurveda, nature and wellness proposition.
Represent the resort at relevant international luxury travel and wellness trade shows, sales missions and industry events.
Establish measurable sales and marketing KPIs, budgets, forecasts and ROI reporting.
Recruit, lead and develop the Sales, Marketing, Revenue and Reservations functions as required during the pre-opening phase.
Experience and Qualifications
Degree or professional qualification in Sales, Marketing, Hospitality, Business or a related discipline preferred.
Significant senior-level Sales & Marketing experience within international luxury hospitality, preferably as Director of Sales & Marketing or in a comparable leadership position.
Strong and demonstrable knowledge of the United States luxury travel market is essential.
Proven ability to develop business from US, Canadian, European and other international source markets.
International work experience is compulsory, preferably within the Middle East, Maldives, Caribbean, Indian Ocean, Southeast Asia or other recognised international luxury hospitality destinations.
Strong understanding of destination wellness travel and the commercial difference between selling traditional resort accommodation and selling transformational wellness programs and longer-stay experiences.
Previous experience with a luxury wellness resort, destination spa, Ayurveda resort, longevity retreat, medical wellness resort or similar concept would be a significant advantage.
Established knowledge of luxury travel advisors, specialist wellness travel advisors, retreat operators, tour operators and international travel trade networks.
Experience appointing and managing master agents/GSAs in multiple international markets.
Proven expertise in direct digital acquisition, including performance marketing, CRM, lead generation, conversion and guest-retention strategies.
Strong understanding of luxury hospitality distribution, revenue strategy, e-commerce, OTAs, GDS, consortia and direct channels.
Experience developing and selling 7-, 14-, 21-day or other extended wellness programs/packages would be highly valued.
Excellent commercial, analytical, presentation, negotiation and relationship-management skills.
Ability to build a brand and commercial strategy from the ground up in a pre-opening environment.
Excellent command of English, both written and spoken. Fluency in French and/or German is a significant advantage.
Benefits and Others
An exceptional opportunity to become part of the pre-opening executive leadership team and shape the international commercial positioning of a distinctive health, longevity and wellness destination in the Caribbean rainforest.
The successful candidate will have the opportunity to build a global sales and marketing platform for a resort designed around wellness, Ayurveda, longevity, nature, sustainability and transformative long-stay guest experiences.
Base salary in the range of US$5,000-6,000 net per month, commensurate with experience. Furnished accommodation, economy-class mobilisation and home-leave flights, work permit costs and annual leave are provided by the Employer.
Sanctuary Rainforest Eco Resort and Spa, created by Vital Developers Ltd., provides luxury accommodation, wellness, and nature-based tourism set within Dominica's rainforest. The five-star resort development holds official approval from the Government of Dominica as a real estate Citizenship by Investment Programme project.
66 Independence Street (Piper's Step) , Roseau, Dominica
10 King George V Street, Roseau, Dominica , Roseau, Dominica
#J-18808-Ljbffr
Worksite address
valley, AL, 36872, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.