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Job description
This role drives the company’s long‑term revenue growth and market positioning within the sheet metal fabrication, metal forming, and laser cutting industries. The Director of Sales owns commercial strategy, team performance, and strategic account development across a complex capital equipment portfolio. Success in this position directly impacts market share expansion, profitability, and sustained competitive advantage in core manufacturing segments.
Chicago, IL (Northwest Suburbs / Airport Area) – Hybrid or Remote (based on location) ~50% Travel Required
Responsibilities
Strategic Sales Leadership
Design and execute multi‑year sales strategy for metal forming and laser cutting machinery
Own revenue, margin, and booking targets
Lead forecasting, pipeline discipline, and territory planning
Partner with executive leadership on pricing and go‑to‑market strategy
Commercial Execution
Lead complex capital equipment sales cycles
Drive solution‑based selling focused on automation and ROI
Support key accounts and distributor partnerships
Guide strategy based on productivity, uptime, and TCO drivers
Sales Team Leadership
Lead and develop regional sales managers
Drive accountability and performance metrics
Elevate consultative and technical selling capabilities
Build a high‑performance culture
Market & Industry Presence
Monitor market trends and competitive landscape
Represent company at trade shows and industry events
Strengthen brand positioning within manufacturing sectors
Requirements
10+ years of sales experience in metal fabrication equipment, metal forming machinery, or laser cutting systems
5+ years leading sales teams in capital equipment or industrial machinery
Strong knowledge of OEM, job shop, and industrial distribution models
Proven forecasting, pricing, and margin management skills
Bachelor’s degree required (MBA preferred)
Willingness to travel (~50%)
Benefits
Salary: $150,000 – $200,000 base + bonus
Medical, Dental, Vision
401(k)
Relocation assistance available
Executive‑level strategic influence
Growth‑focused leadership environment
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Worksite address
chicago, IL, 60290, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.