About this opportunity
Nielsen Consumer LLC lists this Director of Sales, Retail Data & Measurement (Enterprise) opportunity in bentonville, Arkansas. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Company Description
Location: Candidates must be based:
Bentonville, AR
New Jersey or Greater NYC area
San Francisco Bay area
R26_
This role offers a base compensation
in addition to a sales-based incentive tied to annual revenue generation vs. target.
US role, must be in US at time of application to be considered
#LI-Hybrid
Job Description
At NIQ, we deliver a clear, trusted view of consumer behavior that helps retailers and brands make smarter decisions and unlock growth. Our teams combine advanced analytics, technology, and deep industry expertise to solve complex commercial problems in fast-moving retail environments.
We're hiring a Director of Sales to drive growth in a complex enterprise retail ecosystem. In this role, you will penetrate new relationships, expand executive access, and lead multi‑stakeholder deals to closure in the data, analytics, and measurement space.
This role is designed for a commercial leader who thrives in ambiguity, operates with urgency, and uses data creatively to drive decisions and revenue.
What You’ll Do
Own revenue and pipeline
Lead the full sales cycle end‑to‑end: prospecting, discovery, solutioning, negotiation, and close
Maintain strong pipeline discipline and forecast accuracy
Create and sustain deal momentum by setting clear next steps, decision criteria, and timelines
Penetrate new relationships in a complex ecosystem
Navigate large, matrixed retail organizations and identify net‑new entry points
Build credibility quickly with senior stakeholders across commercial, insights, data, and technology teams
Expand opportunity surface area by creating demand where no formal buying motion exists
Sell with data
Translate complex data and analytics into simple, compelling value stories
Use data creatively to reframe business problems, surface growth opportunities, and drive urgency
Partner cross‑functionally to shape differentiated solutions and proposals
Drive complex deal closure
Lead multi‑stakeholder, enterprise‑level deals to close
Address common data‑related obstacles (governance, overlap, proof of value) with confidence
Manage negotiations, renewals, and expansion opportunities
What Success Looks Like
Consistent achievement of revenue targets with strong pipeline velocity
New senior relationships established that unlock incremental growth
Higher win rates on complex, data‑driven deals
Recognition as a trusted advisor who drives clarity and action through data
Why Join
High‑impact role at the intersection of data, strategy, and commerce
Opportunity to work with sophisticated stakeholders on visible, meaningful initiatives
Collaborative culture that values urgency, accountability, and results
Qualifications
Experience selling data, analytics, or measurement solutions in an enterprise, consultative environment
Proven ability to penetrate new relationships and close complex deals
Strong pipeline management and forecasting discipline
Executive‑level communication, influence, and negotiation skills
Nice to Have
Experience working with retail, CPG, or large enterprise ecosystems
Familiarity with analytics, insights, or measurement platforms
Additional Information
This role has a market‑competitive salary with an anticipated base compensation of the following range: $117,500.00 - $142,000.00. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. This role might also be eligible for a sales‑based incentive or performance‑based bonus. Other benefits include a flexible working environment, comprehensive health insurance, industry‑leading parental leave, life insurance, education support, and more.
Our Benefits
Flexible working environment
Volunteer time off
LinkedIn Learning
Employee‑Assistance‑Program (EAP)
About NIQ
NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights-delivered with advanced analytics through state‑of‑the‑art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.
Our Commitment to Diversity, Equity, and Inclusion
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit
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Worksite address
bentonville, AR, 72712, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.