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Job description
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WMBF
WMBF is a trusted local media organization in Myrtle Beach, SC, serving the Grand Strand and Pee Dee regions of South Carolina, plus parts of North Carolina, and Horry County’s preferred choice for local news and information. Launched in 2008, WMBF is the local NBC affiliate and features a nationally recognized, award-winning newsroom that produces more than 40 hours of live local original content every week. We are also an affiliate of Bounce, Telemundo, and Palmetto Sports & Entertainment, serving the Myrtle Beach-Florence DMA. GDM Myrtle Beach offers the market’s best collection of digital products powered by Gray Media’s national scale. With a booming local economy, rapid growth, sun, and sand, WMBF offers an incredible quality of life alongside its professional opportunities.
Job Summary/Description
WMBF needs a strategic and innovative sales leader who can recruit, train, and motivate our sales team to new heights. The ideal WMBF Director of Sales is a driven, creative problem solver who capitalizes on opportunities to achieve revenue goals, develops new local direct business, and brings a depth of knowledge for selling across all of our products and platforms.
WMBF needs a strategic and innovative sales leader who can recruit, train, and motivate our sales team to new heights. The ideal WMBF Director of Sales is a driven, creative problem solver who capitalizes on opportunities to achieve revenue goals, develops new local direct business, and brings a depth of knowledge for selling across all of our products and platforms.
To succeed, this leader’s ownership of all aspects of ad revenue will help maximize ROI for the station and our clients, driving revenue growth for all WMBF properties and platforms, as well as expanding capabilities as they emerge.
Details matter, so this leader will bring oversight and organization to our business systems that keep things running smoothly.
Culture is important at WMBF. We insist on leading with a kind, collaborative style while maintaining an elite standard and sense of urgency.
Please note: primary job duties and responsibilities include, but are not limited to, the information listed above
Qualifications/Requirements
Minimum five years of experience in local media sales
Minimum of three years in local media sales management, including experience leading people, strategic planning, and a track record of revenue growth.
WMBF-TV/Gray Media is a drug-free company
Additional Info
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline up to and including discharge.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.
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Worksite address
myrtle beach, SC, 29588, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.