About this opportunity
Hire With Jarvis - Lance Melendez lists this Director of Social Media (DTC, Onsite LA) opportunity in los angeles, California. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Position Summary
We are seeking a strategic, results-driven Director of Social Media to lead our brand’s social media presence, drive engagement, and elevate our online community. This role requires a creative leader who understands the apparel industry and knows how to transform brand strategy into compelling social media experiences. You’ll lead a team to develop and execute social media strategies that strengthen brand loyalty, drive customer engagement, and increase overall brand visibility.
Key Responsibilities
Social Media Strategy Develop and implement a comprehensive social media strategy aligned with brand goals and product launches.
Identify and engage with target audiences across key social platforms (Instagram, TikTok, Facebook, etc.), while exploring new and emerging channels.
Content Creation and Curation Oversee content creation that reflects the brand’s identity, tone, and visual aesthetics, collaborating closely with creative, design, and marketing teams.
Implement a mix of original and curated content to drive engagement, promote products, and build community.
Campaign Management Lead social media campaigns from conception to execution, working cross-functionally to support product launches, seasonal campaigns, and brand initiatives.
Collaborate with influencers and brand ambassadors to amplify reach and brand awareness.
Community Engagement Foster an active online community, encouraging meaningful interactions with followers, addressing inquiries, and maintaining a positive brand image.
Develop strategies for user-generated content and advocate for brand loyalty programs.
Analytics and Optimization Track, analyze, and report on key performance metrics to measure the success of social media initiatives and identify opportunities for growth.
Continuously refine strategies based on performance data and market trends to ensure maximum engagement and effectiveness.
Team Leadership Lead, mentor, and develop a social media team, fostering creativity, collaboration, and performance.
Qualifications
Bachelor’s degree in Marketing, Communications, or related field.
5+ years of experience in social media management, with a focus on the apparel or fashion industry.
Proven track record of creating successful social media strategies and campaigns.
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Worksite address
los angeles, CA, 90079, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.