Director of Trade Sales

Job description

MAJOR RESPONSIBILITIES (Position Summary)

The Director of Trade is a pivotal net new role at Business & Pleasure Co.which will be responsible for developing and executing a robust Trade strategy that drives revenue growth within interior designers, design firms, architects, residential design professionals, and other qualified Trade partners. This leader will build and expand B\'P's presence in the Trade outdoor furniture space by leveraging deep industry expertise and an extensive network of potential clients. Candidates must bring an established network of relationships within the interior design, architecture, and furniture Trade community.

This position demands a hands-on approach - strategic yet tactical - requiring close collaboration with key internal teams, including marketing, product development, operations, and specifically Retail, to ensure a seamless Trade customer experience. Our retail team and locations will play a fundamental role in supporting Trade sales through client meetings, designer events, product presentations, and relationship-building opportunities. The ideal candidate will be both a business builder and a brand steward, ensuring all sales initiatives align with B\'P's unique design aesthetic, quality standards, and customer-centric values. You will need prior experience managing independent rep teams. Pay for this role has been approved at $150k/yr salary and a competitive bonus structure.

Success in this role requires a focus on near-term sales opportunities while building long-term client relationships, increasing repeat specification, expanding share of wallet, and developing a highly engaged community of Trade advocates. This individual must be adept at analyzing market opportunities, identifying areas for optimization, and applying innovative problem-solving strategies to accelerate Business & Pleasure Co.’s growth.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Develop and implement strategic sales plans to achieve company revenue targets

Own Trade revenue performance, pipeline development, forecasting, and achievement of annual sales and profitability targets

Develop and maintain accurate sales forecasts, pipeline reporting, account segmentation, and performance metrics across internal and independent sales resources

Identify and cultivate relationships with key interior designers, design firms, architects, residential design professionals, and other qualified Trade partners

Recruit, manage, and optimize independent sales representatives and/or outside sales teams

Develop the organizational structure across in-house and outside sales resources required to scale the Trade channel

Conduct market research to identify trends, opportunities, and competitive positioning

Collaborate with Marketing, Product Development, Operations, and Retail to enhance brand positioning and the Trade customer experience

Partner closely with Retail to establish B\'P stores as Trade acquisition and relationship-building hubs through designer events, appointments, product presentations, and ongoing client engagement

Represent the company at Trade shows, industry events, and client meetings

Build and cultivate a community of Trade advocates to drive brand awareness, referrals, repeat specification, and sales

Ensure compliance with company policies and industry regulations

QUALIFCATION REQUIREMENTS

Bachelor’s Bachelor’s degree in Business, Marketing, or a related field preferred, or equivalent relevant industry experience

Flexible Hybrid model, with main office in Los Angeles, CA

Minimum 7-10 years of sales experience within the furniture/home furnishings industry, with demonstrated experience selling to and building relationships with interior designers and the broader design community

Must bring an established and active network of relationships within the interior design, architecture, and furniture Trade community

Proven track record of successfully leading sales teams and achieving revenue targets

Strong negotiation, communication, and relationship-building skills

Demonstrated experience recruiting, managing, and driving performance through independent sales representatives

Knowledge of Trade channels, Trade negotiations, and distribution strategies

Ability to analyze market trends and translate insights into actionable sales strategies

Proficiency in CRM software and sales analytics tools

Willingness to travel regularly to meet with clients, develop key markets, and attend industry events

FIRST YEAR DELIVERABLES

Develop a comprehensive Trade strategy and roadmap aligned with company objectives.

Build a measurable pipeline of qualified Trade accounts and establish a repeatable process for converting prospects into active customers

Establish a scalable Trade sales organization, including the appropriate mix of internal resources, independent representatives, geographic coverage, account ownership, and performance expectations

Improve the existing CRM system to track sales performance and customer interactions effectively

Develop strong partnerships with key industry stakeholders to expand the brand’s presence

Achieve a defined revenue target for the first year, demonstrating measurable business growth

Work closely with product development to align product offerings with market demand

Establish brand awareness within the design and Trade sector through targeted marketing and networking initiatives

Present quarterly sales reports and insights to the executive team to measure progress and adjust strategies as needed

Why Join Business & Pleasure Co.?

Iconic Brand: Join a fast-growing, stylish, and reputable outdoor lifestyle brand

Career Growth: Be a key leader in shaping and driving our Trade strategy

Competitive Compensation: Base salary with strong performance-based incentives

Comprehensive Benefits: Health insurance, retirement plans, and paid time off

Creative & Collaborative Environment: Work with passionate professionals in a dynamic industry

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Worksite address

carson, CA, 90749, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.