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Job description
The Director, Paid Media & Social leads strategy, team development, and client performance across paid search and social for an Eastport Holdings agency's client portfolio. This role sits between hands-on channel management and senior agency leadership — owning budget and performance accountability while building and developing a team, shaping strategy, and representing the agency at the client and industry level.
Responsibilities
Own strategy and performance across paid search and paid/organic social for a portfolio of clients, translating channel expertise into agency-wide direction
Lead, develop, and manage a team of search/social managers and associates, including 1:1s, training, and oversight of deliverables
Maintain accountability for budget planning, ROI, and ad spend across all managed accounts, meeting client KPIs and goals
Oversee in-platform campaign setup, bid strategy, and keyword/audience development, ensuring the team follows platform best practices
Lead client-facing strategy, including kickoff calls, senior-level presentations, and insights-driven reporting on performance and social work
Serve as the senior escalation point for CS Managers, Leads, and Sellers on paid search and social issues
Stay ahead of platform updates, industry trends, and bid management/keyword tools; train the team to master each
Build and maintain relationships with platform reps and industry partners; identify opportunities on emerging platforms
Champion teamwork and collaboration across the agency, ensuring paid media and social initiatives are integrated with broader client work
Provide thought leadership internally and externally, and support senior team members with product rollouts and new business presentations
Qualifications
Bachelor's degree in Advertising, Marketing, Business, Statistics, Finance, or Economics preferred
7–10 years of experience in paid search/social digital marketing, agency and/or client side
Hands-on experience buying media through Google and Bing, with a proven track record of exceeding client performance goals
2+ years of experience leading, developing, and managing a team
Strong analytical and project management skills; advanced Excel skills (pivot tables, chart building, etc.)
Senior-level client presentation and relationship-management experience
Exceptional written and verbal communication skills
Ability to multitask and prioritize, with the fortitude to stay calm under pressure
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Worksite address
dallas, TX, 75215, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.