About this opportunity
Gainor Staffing lists this Director, Paid Search opportunity in new york, New York. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Overview
Our client has been ideating, implementing, and optimizing award winning social & Digital Media, Marketing and Creative campaigns for over a decade to a strong portfolio of clients including leading hospitality, retail, BtoB and CPG brands. They are on the leading edge of ideating & implementing intelligently designed Mobile, Social, Media, Web, Custom Content experiences across the consumer journey.
Director, Paid Search
The Director, Paid Search will be tasked with bringing marketing and communications campaigns to life through the paid search medium.
Responsibilities
Helps facilitate cross-departmental collaboration by working with team members to craft synergistic plans and reports
Extensive knowledge of the role, strengths and weaknesses of a variety of media channels
Responsible for strategic approach of SEM campaigns
Lead collaboration with search and client engagement teams to establish and evolve client search strategy
Monitors competitive landscape and understands and communicates campaign impact
Aligns search campaigns with client goals
Ensure campaigns utilize search best practices and continually striving to test, innovate and expand
Correlates campaign dependencies to other media channels and plans appropriate flighting
Utilizes various reporting interfaces and campaign management software as applicable
Qualifications
6-8 years search campaign management experience
Broad knowledge of all media functions (planning, SEO, online and offline Media, technology, etc.)
Prior experience working with clients in the healthcare industry is required
Strong knowledge of the search landscape (paid and organic), how consumers leverage search and how brands can benefit from a strong search presence
Google AdWords Certification desired
Expertise in search campaign implementation, management, analysis and optimization
Strong understanding of analytics tools (such as Google Analytics and Adobe SiteCatalyst)
Knowledge of search and media landscape tools (Keyword Planner and competitive tools such as SEM Rush, comScore, Kantar, etc.)
The salary range is between $60-75k, based on experience.
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Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.