Director, Paid Social Media

Job description

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Head of TA @ Zimmerman, Omnicom (OMC) | Career Match-Maker, Casting, Talent Scout & People Connector | Scaling Talent for Impact

The Director, Paid Social Media is responsible for directing, planning and implementing social media campaigns. Manage the paid social media team, work collaboratively across the integrated planning teams and provide the guidance, supportand leadership to empower team/departmental success.

Responsibilities: Oversee the development of the Paid Social Media Team

Drive onboarding of any clientswith a Social Media channelto be activated

Provide oversight on how to build, scale, and optimize campaigns leveraging best practices

Either directly manage individual Social-only accounts or work collaboratively as part of a holistic media planning team

Perform technical auditsfor new and existing businessfor pitches and identification of additional opportunities

Participate in cross functional training in and outside of the Social Department, collaborating with Digital, Search, Creative, Organic Social and Account Service teams on strategy and results

Communicate with clients directly or via Account Services around results, tests, and needson a weekly, monthly, or quarterly basis.

Act as the liaison with our agencypartners – Facebook,Snapchat, Pinterest, LinkedIn, YouTube, Tik-Tok, and others

Coach the team on writing/testing relevant ad copy, creative assets,and assisting with landing page optimization

Provide on-going updatesto the department on new Social technology and platforms, as well as evolving best practices in the space

Develop and documenttraining to assistin coaching team members

Serve as an escalation point for operational and/or client needs

Qualifications: 8-10 years of experience developing strategic Paid Social recommendations and stewarding social media account projects, acting as a client contact

Deep understanding of advanced analytics and performance media

Strong familiarity with marketing principles, analytics and concepts

Exceptionally skilled in Excel and PowerPoint with the abilityto discuss how those functions can or should be applied relative to the Social Media planning process

Expert in negotiating and constructing SocialMedia plans, with understanding of planning, buying and activation

Experience buying ads on Facebookand Instagram is crucial, additional platforms preferred

Exposure to advanced targeting/retargeting tactics in social, used both 1st and 3rd party data

Experience owning the full social strategy process inclusive of working with partners, clientsand internal stakeholders

Exceptional verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients, while coaching team members on these skills

Comfort owning and managing budget/investment levels in SocialMedia across multiple accounts

Strong experience navigating cross-department relationships

Leadership and supervisory experience in terms of developing media professionals, including strategic and management skills

Seniority level

Director

Employment type

Full-time

Job function

Advertising and Marketing

Industries

Advertising Services, Marketing Services, and Social Networking Platforms

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Worksite address

fort lauderdale, FL, 33336, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.