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Job description
Work Arrangement
On-site / Regular presence required
Compensation
Base Salary + Equity & Benefits
Travel
10-20%
Key Responsibilities
Enterprise Demand Generation
Partner with Sales to define target accounts, priority industries, buyer needs, lead criteria, and follow-up strategies.
Develop and execute focused account-based marketing (ABM) and industry campaigns.
Build campaign journeys, content, landing experiences, and tracking programs.
Measure and report sourced and influenced pipeline using clear attribution methodologies.
Positioning & Content
Define positioning, value propositions, audience messaging, and competitive differentiation across Physical AI, robotics, and industrial automation.
Translate complex technical capabilities into clear and compelling business stories.
Develop messaging frameworks for websites, sales materials, product launches, executive communications, recruiting, and events.
Personally create and oversee content including videos, demos, technical explainers, presentations, launches, and sales enablement materials.
Executive Voice, Social & Content Distribution
Develop compelling thought leadership and executive voices across relevant channels.
Manage editorial calendars and transform product, technical, company, and market developments into engaging content.
Repurpose and distribute content across social media, web, email, executive channels, and Sales.
Measure engagement and reach among target customers, partners, technical audiences, media, and talent.
Events, Media & Industry Engagement
Lead marketing activities around major industry events and conferences.
Coordinate executive participation, collateral, target-account meetings, lead capture, and follow-up.
Develop relationships with relevant AI, robotics, logistics, supply-chain, technology, and trade media.
Develop media pitches and prepare executives and spokespeople for industry engagement.
AI & Marketing Automation
Develop repeatable AI-driven workflows for research, content creation, campaigns, distribution, follow-up, and reporting.
Identify opportunities to automate repetitive marketing activities while maintaining quality and accuracy.
Establish appropriate human-review, source-verification, confidentiality, and data-handling practices.
Qualifications
8+ years of relevant B2B marketing experience or equivalent Principal-level experience.
Proven experience marketing enterprise AI, Physical AI, robotics, industrial technology, automation, logistics technology, or another complex technical product.
Experience marketing to enterprise buyers within logistics, supply chain, warehousing, manufacturing, fleet, or similar operational environments.
Demonstrated experience operating with significant individual ownership in a lean or solo-marketer environment.
Strong ability to combine marketing strategy with hands-on execution.
Excellent writing, storytelling, positioning, and editorial skills.
Demonstrated success generating measurable audience growth, qualified demand, opportunities, or pipeline.
Experience partnering closely with Sales on ABM, target-account programs, lead generation, opportunity creation, and pipeline measurement.
Regular experience using AI tools in marketing, including at least one repeatable AI-powered workflow or automation with measurable results.
Ability to work effectively with executive leadership and cross-functional teams.
Preferred Experience
Direct experience marketing Physical AI or robotics.
Background in industrial automation, autonomy, AI infrastructure, logistics technology, connected operations, supply-chain technology, or similar technical markets.
Experience marketing products deployed in complex production environments.
Established relationships with relevant business, technology, AI, robotics, logistics, or supply-chain media and analysts.
Experience developing event strategies around target accounts and executive engagement.
Why Consider This Opportunity?
This is a high-impact opportunity for a senior marketer who wants broad ownership, autonomy, and direct influence on company growth.
You will have the opportunity to shape the market story for an emerging Physical AI category, while directly influencing enterprise demand generation, positioning, content strategy, executive thought leadership, industry engagement, and commercial growth.
If you are a hands-on B2B technology marketer who can understand complex technology, turn it into a compelling story, and connect that story to enterprise business outcomes, we would like to hear from you.
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Worksite address
redwood city, CA, 94061, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.