About this opportunity
Piping Rock Health Products lists this Director, Retail Media and Performance Marketing opportunity in bohemia, New York. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Who We Are: From viral TikTok sensations to the shelves of some of the largest retailers, Piping Rock is redefining the future of wellness. We're one of the fastest-growing health and wellness companies in the U.bringing innovative brands including Nature's Truth, NeoCell, Vitafusion, Rainbow Light, Natural Vitality, Renew Life and more to millions of consumers worldwide. Our creative team doesn't just make things look beautiful we build brands consumers discover, trust and love across retail, ecommerce, social media and every touchpoint in between. If you're energized by creating trend-driven work, bringing ideas to life at speed, and shaping brands that shoppers notice, we'd love to meet you.
Summary of Role: Own paid social, creator, and retail media across the portfolio. You set the plan, buy against it, read the data daily, and decide where the next dollar goes. We measure you on incremental growth as well as platform-reported ROAS.
Paid social: plan and buy Meta, TikTok, YouTube, Pinterest, Snap, and Reddit, brand by brand. Retail media: Walmart Connect, Target Roundel, Kroger, CVS, Walgreens, Instacart, and Sam's Club. Creator media: buy creator and UGC content as a paid channel, including TikTok Ads. Optimization: own daily bid, budget, pacing, and creative decisions across brands and retailers. Compliance: keep social and creator claims inside FTC endorsement and FDA/DSHEA rules. Experience: 7+ years buying paid social and retail media, in-house or agency. Scale: has owned $10MM+ in annual working media across multiple brands. Platforms: fluent in Meta and TikTok Ads Managers plus at least one retail media platform. Analytics: advanced Excel or Sheets, and one BI tool; Category: CPG experience, ideally vitamins and supplements, OTC, food, or personal care. Retail media software: Amazon Marketing Cloud or Walmart Luminate. Social Media or Commerce: TikTok Shop and live shopping formats.
Medical, Dental, Vision, 401K with Company Match, Pet insurance and more! We reward the hard work of our team members with fun and exciting company events, Summer Picnic, Festive Packages, Holiday Celebrations, and associate referral bonuses! Founded in 2011, Piping Rock Health Products has gone on to win Long Island's Top Workplaces Award 8 years in a row & securing the spot as Top Supplement Manufacturing Company 2024 by Food Business Review! Piping Rock is a global vitamin and supplement manufacturer with an unwavering commitment to creating quality wellness products. therefore in order to start as well as maintain employment, you must be able to successfully clear drug screening processes, which include testing for all illegal substances per Federal Guidelines.
Worksite address
bohemia, NY, 11716, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.