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Job description
Job Category : Sales & Marketing
Requisition Number : DIREC
Posted : September 17, 2026
Full-Time
On-site
Locations
Showing 1 location
Description
This position is responsible for the overall sales and marketing efforts of the hotel. Uses leadership skills to drive revenue, maximize profit and ensure quality. Effective management of assigned staff to ensure achievement of overall financial results, guest satisfaction and positive employee relations.
Develops, implements, and maintains a comprehensive business plan that defines hotel sales objectives and supports financial goals.
Accountable for aggressively pursuing business revenue goals and achieving established Personal Performance Expectations for self and team.
Responsible for soliciting transient, group, and extended stay group demand generators to capitalize on revenue opportunities.
Proactively positions and markets the hotel by effective revenue/yield management to achieve maximum hotel profit.
Uses expertise to advise and implement changes to sales and marketing efforts based on sales and guest comments.
Responsible for management of sales, and marketing and catering (if applicable) expenses to maximize hotel profitability, and increase return on investment.
Responsible for effective labor management through proper scheduling, monitoring, and adjusting based on business needs.
Follows CSM procurement guidelines and applies good business judgment.
Responsible for preparation and management of the department budget.
Manages and maintains company assets to stay within budget guidelines and prolong the life of company resources.
Responsible for interviewing, hiring, coaching, discipline and development of sales employees.
Evaluates staff performance and takes appropriate corrective action as needed to hold sales employees accountable.
Motivates staff by setting goals, providing ongoing feedback, and rewarding/recognizing employees.
Accountable for guest satisfaction by developing and maintaining long-term, value-based client relationships.
Ensures effective communication of client needs from sales to appropriate operational departments.
Resolves complaints and concerns in courteous and friendly manner, focuses on service recovery when applicable.
Works side by side with sales staff to train and model appropriate guest service standards.
Responsible for utilizing sales tools/systems to accurately identify, report, forecast and communicate sales data.
Ensures integrity of sales data by documenting information in Delphi on a daily basis.
Responsible for ongoing training of all sales employees and ensuring training records are maintained.
Analyzes quality issues, identifies training needs and ensures implementation to improve results.
Utilizes available resources and adheres to CSM training policies.
Ensures all CSM, brand, and department specific training requirements are met.
Competencies/Skills Required:
3+ years of sales experience required, with a minimum of 1 year managing direct reports preferred. Must be detail oriented, have ability to communicate well with all levels within and outside the organization, and be able to problem-solve with employees and guests. Must be able to manage multiple priorities in a fast-paced environment. Must have a valid driver's license.
Education:
High school diploma or GED required. College degree or equivalent experience preferred. Professional membership and community involvement desired. Delphi experience also desired.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.
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Worksite address
lansing, MI, 48900, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.