About this opportunity
BYOMA lists this Director, Social Media and Advocacy opportunity in new york, New York. Review the employer’s description below for duties, qualifications and application requirements.
Job description
We're one of the world's fastest growing beauty brands. We have applied the research, science, and credibility of dermatologist-backed brands and supercharged it with the efficiency and results of clinically effective, ingredient-led brands.
We’re on a mission to democratise and demystify beauty by empowering consumers to make smart, informed and educated choices. BYOMA was built on four fundamental principlesEfficacy, Accessibility, Education, Engagement, and these inform, inspire and underpin everything we do. We're committed to delivering the most efficacious products to our consumer and our dedication to accessibility and education have led to us becoming the #1 fastest growing skincare brand in the world, and a top 10 skincare brand across all our key retail partners.
As a people powered business, none of this would have been possible without our incredible team who are committed to achieving our BYOMA vision: to build better beauty and inspire positive change.
Join us as we build an inclusive community because lets face it, barriers aren't beneficial for anything but your skin!
Title: Director, Social Media and Advocacy
Department: Marketing
Location: New York City
About the Role:
We are looking for a Director of Social Media & Advocacy to lead and evolve BYOMA’s global social and influencer ecosystem. This role will oversee social media strategy and influencer marketing globally, ensuring BYOMA remains culturally relevant, digitally native, and deeply connected to its community while driving measurable brand growth.
You will manage and mentor the Global Social Media and Influencer team, ensuring alignment across time zones while driving streamlined processes and best practices. This role requires a fast-moving strategic thinker who understands how beauty brands grow through social platforms and creator communities. The ideal candidate combines creative instinct with analytical rigor, building programs that drive awareness, engagement, and conversion while strengthening BYOMA’s community.
Key Responsibilities:
Social Media
Own cross-platform strategy across TikTok, Instagram, YouTube Shorts, and emerging platforms
Shape BYOMA’s social presence as a distinct editorial platform, with a clear tone, perspective, and narrative arc
Proactively ideate and execute cultural moments that spark conversation and organic engagement, with a focus on product storytelling and skincare education
Identify emerging cultural trends, creator movements, aesthetics, and social behaviors that can be authentically translated into BYOMA storytelling
Drive reactive, trend-led storytelling while maintaining brand credibility and product authority
Partner closely with the Head of Creative Content to ensure cohesive visual identity and brand consistency across global social channels
Tailor creative approaches for each platform based on algorithm behavior, audience expectations, and cultural dynamics
Identify new digital channels and creator ecosystems that present opportunities for brand growth
Build social strategies that drive traffic, conversion, and product discovery, connecting storytelling to commerce
Establish performance benchmarks across channels and continuously optimize content based on engagement, conversion, and reach
Translate social insights into actionable recommendations for innovation, brand campaigns, and retail storytelling
Influencer & Advocacy
Build and implement a global influencer marketing strategy that drives brand awareness, community growth, and revenue across key markets
Foster and expand a global network of creators, influencers, dermatologists, and brand advocates while maintaining a robust and organized influencer database
Ideate and execute impactful influencer programming aligned with key brand moments, product launches, and pillar campaigns
Analyze performance of paid influencer integrations and partnerships, using ROI-driven KPI analysis to guide future investments
Oversee planning of influencer mailers and seeding strategies, ensuring alignment with product inventory and launch priorities
Oversee the influencer budget, tracking, and PO processes, ensuring efficient allocation of resources
Utilize analytics platforms such as Tribe Dynamics and Dash Hudson to track influencer performance, benchmark results, and inform strategy
Support senior marketing leadership on major brand campaigns and global activations.
Manage influencer teams in US and UK to ensure cohesive global strategy and content alignment
Build and lead a high-performing global social and influencer team
Create agile workflows that allow for speed, experimentation, and creative excellence while maintaining strategic discipline
Collaborate closely with cross functional marketing and creative teams to ensure integrated execution across all channels
Mentor and develop team members while cultivating a culture of creativity, accountability, and inspiration
About You:
8+ years experience in social media and influencer marketing, preferably within beauty
Proven track record of building and scaling social-first brands and creator ecosystems
Deep understanding of TikTok, Instagram, YouTube, and emerging creator platforms
Strong analytical mindset with ability to translate performance data into strategic insights
Experience leading and developing high-performing social and influencer teams
Strong cross-functional collaboration skills and ability to influence senior stakeholders
Passion for beauty, skincare education, and digital culture
You have a deep understanding of the social media landscape, platform best practices, and what drives culturally relevant content
You’re creative, detail-oriented, and able to balance day-to-day execution with long-term strategic planning
You’re data-driven, using insights to inform content strategy and optimize performance
You thrive in a fast-paced, collaborative environment and are passionate about building community-led brands
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Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.