Director, Strategic Accounts

Job description

WebMD Ignite, a division of WebMD and Internet Brands, is the growth partner for healthcare organizations. We guide people to better health at all stages of their journey, from discovery to recovery. Our combination of leading brands in the industry—including WebMD, Medscape, Krames, PulsePoint, Vitals, The Wellness Network, Mercury Healthcare, and Healthwise—offers comprehensive solutions that engage individuals with timely, relevant messaging that optimizes experiences and outcomes, driving loyalty and lifetime value for our clients. Learn more at WebMDIgnite.com.

Job Summary

We’re seeking a Director, Strategic Accounts to sell our various WebMD Ignite solutions to clients within the payor space. The sales director will have a strong understanding of the sales process and excel at generating leads, building relationships, and driving revenue. The ideal candidate will be a quick learner who has strong negotiating skills and an ability to showcase our offerings in a compelling way.

Responsibilities

Prospect and Identify Opportunities: Identify and target potential customers through proactive research and lead generation techniques. Develop a deep understanding of the target market and create a robust pipeline of potential clients.

Engage and Qualify Leads: Initiate contact with leads through various channels, including cold calling, email outreach, social media, and networking. Qualify leads based on their needs, budget, and purchasing authority.

Build Relationships: Establish and maintain strong relationships with prospects to gain their trust and confidence. Understand their pain points, challenges, and objectives to tailor sales strategies accordingly.

Sales Presentations: Conduct compelling and persuasive presentations and product demonstrations to educate potential clients about our products or services, emphasizing their value and benefits.

Negotiation and Closing: Skillfully negotiate contract terms and pricing to secure profitable deals. Close sales and consistently meet or exceed sales quotas.

Market Insights: Stay up-to-date with industry trends, competitor offerings, and market conditions to adapt sales strategies and maintain a competitive edge.

Reporting and Documentation: Maintain accurate records of all sales activities, including lead generation, communications, and sales outcomes.

Develop the strategies needed to help clients make informed decisions through a consultative sales approach

Utilize Forecasting and business analytical skills to take advantage of opportunities and to expand relationships

Build relationships with agency and brand decision makers alike

Work closely with internal teams to identify key strategies to maximize impact of clients’ campaigns on the WebMD Health Network

Work closely with Sales Planning group to ensure advertising campaigns performance metrics

Meeting quarterly and annual sales goals and change sales into revenue

Requirements

Bachelor’s degree or equivalent experience required

4+ years sales experience within the digital healthcare marketing and technology solutions

Ability to multi-task in a fast-paced environment

Ability to be responsible and results driven

Solid communication skills

Excellent organization and documentation skills (MS Word, Excel, PowerPoint, Salesforce, Google Suite)

Experience with within health plan/payer industry strongly desired; equivalent experience in a highly regulated industry may substitute

Knowledge of marketing-related creative process

Extensive client deal-making experience and a desire to aggressively “hunt” and develop new business

Excels in an entrepreneurial sales environment with only moderate supervision. Can handle the complexities of managing a territory with support teams.

Effectively blends the need to be a brand champion, a data expert, and a client consultant in order to maximize sales

Excellent written and verbal skills, professional demeanor, strong work ethic, and enjoys working on a team

Comfortable selling media solutions including programmatic

Salary Range: $110,000 - $120,000 + Commission

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Who can apply

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