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Job description
Overview
This role architects how our mission and value proposition come to life across critical talent segments, connecting employer brand, workforce programs, and market strategy into a unified system that drives measurable outcomes at scale.
Reporting to the VP, Talent Acquisition, this role operates at the intersection of brand, talent strategy, and workforce outcomes, ensuring Navy Federal's employer brand functions as a sustained, data-driven system influencing attraction, engagement, and mobility across the enterprise.
Responsibilities
Develop and direct a multi-segment employer brand strategy aligned to enterprise priorities that translates Navy Federal's Employer Value Proposition (EVP) into targeted, scalable activation across priority talent markets
Ensure consistency, credibility, and differentiation across all candidate and employee touchpoints
Design and oversee a portfolio of campaigns aligned to critical hiring needs, workforce planning, and market dynamics, with clear segmentation, channel strategy, and performance expectations, executed in partnership with internal brand and comms partners
Create a unified framework that integrates talent acquisition programs into a cohesive brand and engagement ecosystem reinforcing enterprise talent outcomes
Establish a data-driven approach to evaluating and optimizing job boards, sourcing channels, media investments, and employer brand vendors including clear performance benchmarks and reallocation strategies
Continuously evaluate performance and reallocate investments based on ROI and market intelligence; identify and scale emerging channels and partnerships
Partner across Talent Acquisition to implement executive-level reporting, dashboards, and insights that connect brand and campaign activity to funnel metrics, cost efficiency, and quality of hire outcomes
Define and operationalize employer brand and campaign performance metric; drive data-informed decision making and continuous optimization
Partner with Corporate Marketing, HR Business Partners, Strategic Workforce Planning, and Talent Acquisition; influence stakeholders on talent market positioning and investment strategy
Partner with TA Process and Quality Optimization team to ensure employer brand is consistently reflected across structured interview processes, candidate communications, and hiring experiences
Partner with risk teams and TA leadership to ensure employer brand strategies incorporate fraud-awareness and candidate-protection messaging into external brand channels where appropriate
Provide leadership, direction, prioritization, and feedback across direct reports and an interdisciplinary team to enable high-quality creative execution aligned to enterprise brand standards
Cultivate a culture of ambassadorship and advocacy, where team members actively represent and amplify the employer brand internally and externally
Develop leadership capability within the team, enabling both strategic thinking and operational excellence
Foster an environment of psychological safety, ownership, and continuous learning; prioritize team health through intentional investment in upskilling, development, and career growth
Qualifications
10+ years of experience designing and executing integrated campaigns that drive measurable talent outcomes
Expert ability to integrate employer brand strategy with talent programs such as internal mobility, employee referrals, early careers, and community-based hiring initiatives
Expert knowledge of employer brand strategy, recruitment marketing, and multi-channel campaign development
Expert capability in talent segmentation and development of differentiated strategies for diverse talent communities
Expert ability to translate an Employer Value Proposition (EVP) into targeted, audience-specific messaging and activation strategies
Significant experience leading senior creative or design professionals within brand or marketing organizations
Expert capability in aligning employer brand strategy with talent acquisition priorities, including sourcing channels, job boards, and workforce planning inputs
Significant experience leading enterprise-level initiatives and influencing cross-functional stakeholders
Expert ability to leverage data and insights to inform strategy, measure effectiveness, and optimize performance
Significant experience managing external vendors, agencies, and media investments with a focus on ROI and performance outcomes
Significant leadership experience, including building and developing high-performing teams
Knowledgeable in modern talent acquisition technologies, including CRM platforms, programmatic advertising, and analytics tools
Desired Qualifications
Significant experience operating within complex, large-scale, or highly regulated organizations
Significant experience partnering with enterprise marketing and brand teams to align employer brand with broader organizational narratives
Knowledgeable in emerging trends across talent markets, digital platforms, and candidate behavior
Additional Information
Hours
Monday - Friday, 8:00AM - 4:30PM
Location
820 Follin Lane, Vienna, VA 22180
5510 Heritage Oaks Drive, Pensacola, FL 32526
141 Security Drive, Winchester, VA 22602
About Us
Navy Federal provides much more than a job. We provide a meaningful career experience, including a culture that is energized, engaged and committed; and fierce appreciation for our teams, who are rewarded with highly competitive pay and generous benefits and perks. Our approach to careers is simple yet powerful: Make our mission your passion.* FORTUNE 100 Best Companies to Work For 2026* Yello and WayUp Top 100 Internship Programs 2025* Computerworld Best Places to Work in IT 2026* Most Loved Workplace - America's Top Most Loved Workplaces 2025* 2025 PEOPLE Companies That Care* Newsweek Most Trustworthy Companies in America 2026* Military Times 2025 Best for Vets Employers* Forbes 2026 America's Best Large Employers* Forbes 2025 America's Best Employers for New Grads* Forbes 2025 America's Best Employers for Tech Workers* 2025 RippleMatch Campus Forward Award Winner for Overall Excellence* Military.com Top Military Spouse Employers 2025* 2026 Handshake Early Talent Award* Newsweek America's Greatest Workplaces for Culture, Belonging and Community 2026From Fortune Magazine. 2026 Fortune Media IP Limited. All rights reserved. Used under license. Fortune and Fortune 100 Best Companies to Work For are registered trademarks of Fortune Media IP Limited and are used under license. Fortune Magazine, Fortune Media (USA) Corporation, and its affiliates are not affiliated with, and do not endorse products or services of, Navy Federal Credit Union.
Equal Employment Opportunity
All qualified applicants will receive consideration for employment without regard to age, race, sex, color, religion, national origin, disability, veteran status, pregnancy, sexual orientation, genetic information, gender identity or any other basis protected by applicable law.
Accommodations
If you need accommodation or assistance for a qualifying condition to complete the online application (or during any stage of the hiring process), you can contact Navy Federal's Medical Accommodations team at or by calling . This team cannot provide any information on job postings or application status.
Bank Secrecy Act
Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.
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Worksite address
winchester, VA, 22603, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.