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Generac Power Systems

Director Strategic Pricing Systems, Tools and Enablement

waukesha, WI

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Job description

Onsite

Waukesha, WI - USA

Full time

JR14504

We believe power is a promise - a shared commitment to be there for others when it matters most.

For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.

Ready to Power a Smarter World with us?

The Director, Strategic Pricing Systems, Tools & Enablement is responsible for leading Generac’s enterprise pricing transformation by building and institutionalizing scalable pricing capabilities that drive measurable margin expansion and value realization.

This role owns the end-to-end pricing enablement ecosystem—systems, governance, analytics, and capability building—ensuring pricing is embedded as a core enterprise value capture lever across all business units, channels, and product portfolios.

This position operates at the enterprise level, influencing VP/GM stakeholders across Generac businesses, aligning cross-functional priorities, and driving adoption of disciplined, value-based pricing practices at scale.

Success is defined by:

Sustained margin expansion and price realization improvement

Enterprise-wide adoption of pricing governance and tools

Reduction in price leakage and improved business mix

Acceleration of pricing maturity across Generac

Major Responsibilities:

Enterprise Pricing Strategy, Governance & Transformation Leadership

Lead the design and deployment of enterprise pricing frameworks, guardrails, and governance models aligned to Generac’s value capture strategy

Establish and enforce standards for:

Price corridors and floors

Discounting discipline and DRA optimization

Margin investment vs. leakage

Drive enterprise pricing transformation agenda, ensuring consistency, scalability, and accountability across all business units

Act as the central steward of pricing governance, ensuring alignment with executive leadership priorities

Enterprise Value Capture & Margin Expansion

Partner with BU Presidents, GMs, and Commercial leaders to enable and scale value-based monetization strategies across:

Equipment, accessories, and bundled offerings

Connectivity, software, and services

Identify, prioritize, and enable high-impact margin expansion opportunities

Ensure pricing strategies are integrated across the full product lifecycle (launch → growth → transition → EOL)

Translate pricing strategy into tangible financial outcomes (margin, mix, revenue productivity)

Pricing Systems, Tools & Digital Enablement

Own the strategy, selection, and evolution of enterprise pricing systems and platforms (e.g., Pricefx, SAP, analytics ecosystem)

Build and scale integrated pricing tools that enable:

Price realization tracking

Customer/channel profitability visibility

Scenario modeling and margin impact simulation

Drive adoption of closed-loop pricing processes, including:

Competitive price intelligence

Exception management workflows

Performance tracking and feedback loops

Ensure solutions are embedded into commercial workflows, not standalone tools

Advanced Analytics & Decision Intelligence:

Lead development of enterprise pricing analytics and models, including:

Willingness-to-pay and value-based pricing models

Discount effectiveness and elasticity insights

Cost-to-serve and profitability analytics

Mix optimization and portfolio strategy tools

Enable leadership with forward-looking insights and decision frameworks, not just reporting

Elevate pricing from descriptive analytics to prescriptive and predictive decision intelligence

Capability Building & Training

Design and deploy enterprise pricing training curriculum (foundational to advanced)

Build and maintain a pricing competency framework defining skills, behaviors, and progression.

Support recruiting, onboarding, and development of pricing talent across Generac.

Executive Leadership, Influence & Change Management

Serve as a trusted advisor to VP/GM-level stakeholders, influencing pricing strategy and execution

Translate complex analytics into clear, actionable executive insights and decisions

Drive cross-functional alignment across Marketing, Product, Sales, Finance, and Operations

Lead organizational change management to embed pricing discipline and drive adoption at scale

What Success Looks Like

Measurable margin expansion and price realization improvement across the enterprise

Significant reduction in discount leakage and pricing variability

Standardized pricing governance and decision frameworks adopted across all BUs

High adoption and utilization of pricing systems, tools, and analytics

Tangible step-change in enterprise pricing maturity and capability

Minimum Job Requirements:

Education:

Bachelor’s degree in business, marketing, finance, economics, data science, or related field

Work Experience:

10+ years of progressive experience across at least two of the following:

Strategic Pricing / Revenue Management

Commercial or Product Strategy

Sales or Marketing Strategy

Commercial Finance or Analytics

Proven track record of:

Leading enterprise-wide initiatives

Driving margin expansion and value realization outcomes

Influencing senior leadership (VP/GM level)

Core Skills & Capabilities

Deep expertise in pricing strategy, value capture, and monetization frameworks

Strong business acumen with financial and P&L impact orientation

Advanced analytical capability; experience with large datasets and BI tools

Demonstrated ability to lead through influence in highly matrixed environments

Exceptional executive communication and storytelling skills

Ability to translate strategy into scalable, operational execution

Preferred Job Requirements

Preferred Qualifications

MBA or advanced degree (Economics, Analytics, Data Science preferred)

Experience with pricing platforms (e.g., Pricefx), ERP (SAP), and analytics tools

Exposure to:

SaaS and services monetization

AI/ML applications in pricing

Cost-to-serve and profitability modeling

Lean / Six Sigma methodologies

Certified Pricing Professional (CPP) preferred

Demonstrated ability to challenge the status quo and drive change.

Leadership & Behavioral Expectations

Operates with an enterprise-first mindset, prioritizing company-wide value over functional optimization

Balances strategic vision with pragmatic execution and delivery

Acts as a change leader, driving adoption of new capabilities and ways of working

Demonstrates ownership of enterprise outcomes, not just functional deliverables

Champions data-driven decision-making and pricing discipline across the organization

Physical Requirements and Working Conditions

PHYSICAL DEMANDS:

Office Environment (Includes field sales):

While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

We believe power is a promise - a shared commitment to be there for others when it matters most.

For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.

Ready to Power a Smarter World with us?

As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac’s success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people’s lives and their own.

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Worksite address

waukesha, WI, 53188, US

Who can apply

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