About this opportunity
Advance America, Cash Advance Centers, Inc. lists this Director, Texas Product Growth & Testing opportunity in irving, Texas. Review the employer’s description below for duties, qualifications and application requirements.
Job description
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Director, Texas Product Growth & Testing
Address :5525 N. McArthur Blvd,Irving,Texas,United States -75038
Bi-Lingual Spanish is a plus!!
Since 1997, Advance America has helped millions of hardworking people with a variety of personalized financial solutions. We are a nationally recognized, fully licensed financial services company with over 800 locations and online lending services.
We are currently seeking highly-skilled, career-oriented individuals ready to be part of a growing company!
We offer:
Purpose Financial is looking for an analytically minded individual with keen business intuitions to accelerate high-impact product and user journeys through intelligent use of data and user experiences. The Texas Director, Product Growth & Testing is a strategic, hands-on leader responsible for driving product expansion, market penetration, personalization, and testing initiatives across the Texas market. This role sits at the intersection of product strategy, customer experience, Marketing, and operational execution — championing growth through data-driven personalization, experimentation, and disciplined go-to-market strategies.
Job Responsibility
Product Growth
Develop and execute a comprehensive product growth strategy for the Texas market, aligned with Purpose Financial’s broader product roadmap
Identify and capitalize on market opportunities to expand product adoption across Purpose Financial’s Advance America and Purpose Money brands
Partner cross-functionally with Marketing, Operations, Legal, and Digital teams to drive customer acquisition and retention
Analyze market trends, competitive landscape, and customer insights to inform growth priorities
Product Testing & Personalization across channels, determining and accelerating how users navigate to increase transactions
Design, lead, and manage A/B tests, pilot programs, and product experiments across Texas branch locations and digital channels
Build a structured testing framework to evaluate new product features, pricing models, and customer journeys
Translate test results into actionable insights and scalable recommendations for the broader organization
Champion a culture of continuous improvement and tangible revenue-based decision-making
Performance & Analytics
Define and track KPIs for product growth and testing initiatives in the Texas market
Deliver regular reporting and executive-level presentations on performance, learnings, and strategic recommendations
Leverage data to identify friction points in the customer journey and drive measurable improvements
Lead, mentor, and develop a high-performing team aligned with Purpose Financial’s Nine Core Principles
Serve as one of the primary Texas market voices in product planning discussions and roadmap prioritization
Build strong relationships with branch operations, the Digital & Product teams to ensure seamless product improvement rollouts
Represent Purpose Financial externally with partners, vendors, and branch stakeholders as needed in the field
Job Responsibilities Cont.
Education Required
Bachelor's degree in Business, Marketing, Finance, Technology, or a related fieldrequired. Advanced degree strongly preferred.
Experience Required
6+ years of progressive experience in product management, growth strategy, or related fields
2+ years in a senior leadership role managing cross-functional teams
Proven track record of driving product growth and executing testing/experimentation programs at scale
Strong analytical skills with experience using data to drive decisions
Excellent communication and executive presentation skills
Deep understanding of the Texas consumer financial services market
Preferred:
Experience in consumer lending, fintech, or financial services
Familiarity with regulatory and compliance requirements in the Texas market
Experience working in a multi-brand or multi-channel environment
Bachelor’s degree in Business, Marketing, Technology, or related field; MBA a plus
Knowledge Required
Excellent written and verbal communications skills; attention to detail; adaptability and flexibility to changing environment; and comfortable working in a dynamic, high volume, fast-paced environment. Ability to understand and ensure compliance with policies, procedures, and laws governing our industry/business and products. Ability to interact professionally and exhibit appropriate social skills, including kindness, curiosity, creativity, collaboration, and strong work ethic, in a team environment.
Physical Requirements
Sitting for long periods of time; standing occasionally; walking; bending; squatting; kneeling; pushing/pulling; reaching; twisting; frequent lifting of less than 10 lbs., occasional lifting of up to 20 lbs.; driving and having access during the workday to an insured and reliable transportation; typing; data entry; grasping; transferring items between hands and/or to another person or receptacle; use of office equipment to include computers; ability to travel to, be physically present at, and complete the physical requirements of the position at any assigned location.
OKR
Travel
less than 30%
Attire
Business Casual
Other
Must be eligible to work in the USA and able to pass a background check.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.
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Worksite address
irving, TX, 75084, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.