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Job description
Job Function
Marketing
Job Sub Function
Strategic Marketing
Job Category
Professional
All Job Posting Locations
Titusville, New Jersey, United States of America
Job Description
J&J Innovative Medicine is recruiting for a Director, US New Products Business Development (NPBD), Cardiovascular, based in Titusville, NJ.
About Innovative Medicine Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at
Purpose: The Director, New Products Cardiovascular will support the launch planning efforts for Milvexian through the joint J&J – BMS Alliance. This role will lead and shape the pre and post launch Hospital/ IDN Strategy and implementation plan for Milvexian. The leader will also serve as the Secondary Stroke Prevention co-lead for the Alliance US Working Group. This position reports to the Therapeutic Area Lead Cardiovascular (TAL).
Key Responsibilities
Lead the development of an integrated US Hospital/ IDN strategy and execution plan for Milvexian in partnership with BMS, inclusive of the EHR/ Digital Strategy.
Champion data-driven decision making and proactively adjust strategy using market research, analytics, and when available insights from customer facing team(s) Continuously advance core marketing fundamentals, including insight generation, segmentation, message and creative development, and impact measurement.
Lead KAM strategy, deployment planning and training plan
Partner closely with internal cross functional partners and drive alignment with BMS to ensure the evidence generation plan supports the needs of institutional customers
Manage the agency-of-record relationship and other agency/vendor partners to deliver high-quality HCP tactics on strategy, on time, and within budget.
Build strong partnerships with cross-functional stakeholders including Sales, Medical Affairs, Market Access, Finance, Legal, Regulatory, Health Care Compliance, and Global Commercial teams to ensure strategic alignment and compliant execution.
Champion responsible and compliant adoption of AI-enabled tools to accelerate insights, improve efficiency, enhance content development workflows, and support strategic decision-making.
Serve as a core member of the J&J/ BMS Alliance US Working Group
Spearhead the identification, assessment and recommendation for innovative partnerships
Key Competencies
Future-Oriented: Identify and understand future unmet needs; demonstrate capacity for strategic thinking.
Intellectual Curiosity: Demonstrate learning agility; stay updated with evolving healthcare markets; work without an established blueprint.
Business Case Development: Drive decisions based on insights; ensure facts and analogs guide the path forward; communicate complex information in simple terms; and manage complexity across multiple projects.
Organizational Alignment, Collaboration and Executional Excellence: Foster collaboration and influence with cross-functional partners; create one aligned US voice; demonstrate organizational awareness and leverage network.
Demonstrated understanding of Marketing Excellence framework and competencies, including a track record of strong strategic leadership and disciplined execution.
Qualifications Education
BA/BS required; MBA preferred
Experience and Skills
Required
Minimum of 10 years of relevant commercial experience, including marketing, and/ or sales
Ability to develop strategy, resourcing requirement and execution plans
Proven ability to lead and collaborate with cross functional teams and drive strategic alignment across matrixed organization(s)
Demonstrated track record of business results, strong marketing competencies, and learning agility with a willingness to test, learn, and scale new approaches.
Demonstrated ability to think strategically, challenge the status quo, and translate insights into focused execution.
Strong verbal, written, and presentation skills for an executive audience.
Experience leading or partnering with sales teams to drive field execution and customer engagement.
Ownership mindset, combining strategic thinking with resourcefulness, agility, and a bias for action.
Experience managing external agency partners and vendor deliverables.
Preferred
Demonstrated commitment to learning emerging technologies, such as AI, through exploration, iteration, and applying new tools over time 3+ years of people management experience.
Pharmaceutical/MedTech business experience preferred Launch experience strongly preferred Marketing and Sales/ Sales Leadership experience preferred Experience in Cardiovascular Knowledge and understanding of US Health System dynamics and large organized customers
Ability to motivate, lead and influence across levels and functions Experience partnering with R&D, medical affairs, global marketing, market access, patient advocacy, and supply chain preferred
Other
This position will be located in Titusville, NJ and may involve up to 20% travel.
Equal Opportunity Statement
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please contact us via or contact AskGS to be directed to your accommodation resource.
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Required Skills
Brand Marketing, Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Consulting, Critical Thinking, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Industry Analysis, Market Research, Negotiation, Problem Solving, Product Development Lifecycle, Product Portfolio Management, Product Strategies, Program Management, Strategic Thinking {+ 1 more}
Preferred Skills
Brand Marketing, Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Consulting, Critical Thinking, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Industry Analysis, Market Research, Negotiation, Problem Solving, Product Development Lifecycle, Product Portfolio Management, Product Strategies, Program Management, Strategic Thinking {+ 1 more}
Pay Transparency
The anticipated base pay range for this position is : $150,000.00 - $258,750.00
Additional Description for Pay Transparency: Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)). This position is eligible to participate in the Company’s long-term incentive program. Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits: Vacation –120 hours per calendar year Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year Holiday pay, including Floating Holidays –13 days per calendar year Work, Personal and Family Time - up to 40 hours per calendar year Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year Caregiver Leave – 80 hours in a 52-week rolling period10 days Volunteer Leave – 32 hours per calendar year Military Spouse Time-Off – 80 hours per calendar year For additional general information on Company benefits, please go to: -
At Johnson & Johnson,we believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented, treated, and cured,where treatments are smarter and less invasive, andsolutions are personal.Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.Learn more at
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Worksite address
titusville, FL, 32780, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.