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Job description
Reynolds American, part of the British American Tobacco Group, seeks a Director of Vapor Brand Development in Winston-Salem to lead strategic brand equity, positioning, and portfolio direction. This role guides activation, consumer experience, and long-term growth with a senior, cross-functional team and agency partners.
The ideal candidate translates consumer and market insights into a coherent brand system, elevates creative output, and drives disciplined budget management while shaping the
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Worksite address
winston salem, NC, 27104, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.