Director, Visual Merchandising (Americas)

Job description

Director Of Visual Merchandising, Americas

Born in exuberant, ebullient Saint Germain, Paris, in 1961, Diptyque is a creator of evocative perfumes for the self and the home, scented skincare products and desirable decorative objects. Striking a balance between reverie, nature and art, Diptyque extends an invitation to step inside a universe replete with creations that set the imagination free to wander.

The Director of Visual Merchandising, Americas will define and lead the visual merchandising strategy across Diptyque Americas, ensuring a cohesive and elevated expression of the Maison across all retail, wholesale, travel retail independent environments, corporate office and ephemeral spaces and events. This role will translate global vision into a clear regional roadmap, driving consistency, innovation, and commercial impact across all client touchpoints. The role is based in our corporate offices in NYC and oversees two direct reports.

Leading with a strategic, cross-channel lens, this role will strengthen planning, consistency of brand expression, and executional impact. The Director will collaborate closely with Sales, Retail, Marketing, and Global teams to prioritize high-impact initiatives, support new store openings, and continuously elevate and optimize visual merchandising execution.

This leader will balance strategic direction with in-field excellence, elevating visual standards while building strong cross-functional integration across the organization, while managing VM budget tightly.

Key Accountabilities

Define and own the regional visual merchandising strategy across retail and wholesale, ensuring alignment with global vision and local business priorities

Develop a long-term VM roadmap, proactively sequencing initiatives across launches, animations, and key commercial moments

Translate HQ visual merchandising strategy with agility, adapting concepts to store specificities while maintaining the integrity of the Maison's visual identity

Continuously evolve visual storytelling to re-engage clients, driving visibility and rediscovery of the full catalogue

Develop a VM strategy that balances both animation plans and permanent displays to ensure consistency and longevity of brand expression

Ensure a cohesive expression of the brand across all channels and touchpoints, including the NYC corporate office

Maintain relationships with VM vendors known for their excellence in execution and creativity and negotiate with VM vendors

Field Leadership & Regional Ownership

Oversee execution of visual merchandising across retail and wholesale environments, ensuring consistency with global guidelines

In partnership with CMO and SVP sales, establish clear prioritization of field visits and initiatives based on business performance and strategic importance

Maintain a strong in-field presence to uphold visual excellence, support key launches, and ensure flawless execution

Lead and elevate visual standards across all doors, including new counter installations, outposts, and seasonal updates

Cross-Functional Integration

Partner closely with the SVP of Sales on execution planning, prioritization, and tracking of VM initiatives

Collaborate with Retail, Wholesale, and Marketing teams to ensure VM strategy supports broader commercial and brand objectives

Partner with Global VM to align on concepts, launches, and guidelines, while advocating for regional needs

Align space and visual storytelling to drive both brand expression and sales performance

Partner closely with Sales on assortment strategy to ensure the right product is placed in the right location, within the right space allocation and planogram, to maximize productivity and client experience

Serve as a key partner to Sales leadership, constructing VM tests and providing insights on how visual merchandising can optimize performance by door

Performance & Business Impact

Define and track KPIs to measure the effectiveness of VM initiatives, linking visual execution to commercial outcomes

Analyze performance of key displays, launches, and installations to inform future strategy and optimization

Clearly articulate the business impact of VM decisions, ensuring visibility at leadership level

Identify opportunities to innovate and elevate the client experience through visual storytelling

Push the Local Best Sellers strategy to increase productivity and Fragrance category penetration

Team Leadership & Capability Building

Lead, coach, and develop the visual merchandising team, fostering both creative excellence and strategic thinking

Build strong relationships with global partners in Paris HQ, and Americas field teams and retail partners to inspire ownership of visual standards

Deliver training and tools that enable consistent execution and understanding of VM principles across the network

Create a culture of accountability, creativity, and continuous elevation

Project Management & Installations

Oversee all new VM installations and visual rollouts, ensuring seamless coordination with Global and local stakeholders

Develop, align with leadership, manage and optimize budget (CAPEX/OPEX) and timelines

Ensure high standards of execution from concept through installation

Key Requirements

12-15+ years of experience in Visual Merchandising, with significant leadership responsibility in luxury retail

Proven ability to define and execute visual merchandising strategies across multi-channel environments

Strong strategic thinking, with the ability to translate creative vision into structured, actionable plans

Experience managing complex projects, including installations and large-scale rollouts

Strong cross-functional leadership and stakeholder management skills, including global collaboration

Ability to connect visual merchandising initiatives to commercial performance and client experience outcomes

Exceptional communication skills, with the ability to influence at all levels

Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment

Strong operational and budget discipline (CAPEX and OPEX)

Adherence to T&E budgets, company policies, and travel guidelines, including timely expense reporting

Strong design sensibility, with an appreciation for French culture and a natural affinity for art, nature, and culture

Proficiency in Adobe Creative Suite (Illustrator, InDesign) and Microsoft Office

Ability to actively manage the hands-on physical execution of VM installations and window/vinyl installation up to 35 pounds, including fixture movement, prop placement, merchandising setup, packing/unpacking, and onsite troubleshooting to ensure flawless implementation and adherence to Maison standards

Willingness to travel extensively (up to ~60–70%)

Diptyque is committed to diversity in all its forms and considers each application carefully.

Worksite address

new york, NY, 10261, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.