This job is closed
Applications are no longer available for this announcement. Explore current related opportunities below.
Job description
MyGolfSpy is looking for a Director/VP of Video & Creative to define what our brand looks, sounds and feels like in video.
We already have the testing, data, audience, and credibility. What we need is someone who can turn all of that into compelling video people actually want to watch.
*Job will require frequent travel, including to MyGolfSpy headquarters in the Virginia Beach area*
This is not primarily a production job.
We’re looking for a creator, strategist and showrunner, someone who can build a recognizable MGS video voice, create repeatable franchises and turn our testing, data, and stories into formats that work across YouTube, MyGolfSpy.com and social platforms.
What You'll Own:
Define the creative direction and voice for MyGolfSpy video
Develop repeatable shows, franchises and video-first concepts
Turn testing, data, investigations, buying guides and golf culture into compelling stories
Build a video strategy across YouTube, MyGolfSpy.com and social platforms
Make video an integral part of the MyGolfSpy website experience, not just something embedded after the fact
Identify and develop on-camera talent
Build and lead the video team
Establish a consistent publishing cadence and creative workflow
Work closely with editorial, testing, and social to identify stories early and determine when something should be video-first
Partner closely with the social team to translate our strongest video ideas into platform-native content.
Obsess over concepts, hooks, titles, thumbnails, storytelling, retention and packaging
Help build video into a meaningful audience and revenue engine for MyGolfSpy
What we're looking for:
You understand that great video starts with the idea, not the camera.
You know how to take something complicated and find the story inside it.
You understand why some channels build loyal audiences while others simply publish content.
You can walk into a meeting about golf-ball testing and leave with five strong video concepts.
You care about production quality, but you’d choose a phenomenal idea executed simply over a beautifully shot boring video every time.
You understand creators, digital media and modern audience development.
You understand the ins and outs of social media algorithms from Instagram to TikTok and everything in between.
And you’re comfortable challenging how we’ve always done things.
Preferred Qualitifcations
Experience leading video for a digital media brand, creator-led company or similarly fast-moving content organization
Proven understanding of what drives performance across social platforms, with experience working closely alongside social teams
Experience helping grow a successful YouTube channel or video-first audience
Track record of developing repeatable shows, franchises or content formats
Experience as a creative director, content strategist, video lead or similar role
Strong understanding of audience development, storytelling, packaging and platform-specific content
Experience leading creative teams and taking ideas from concept through execution
A portfolio that demonstrates channels you've grown, formats you've created and work that generated meaningful audience growth
Deep knowledge of golf, golf equipment and the broader golf landscape
#J-18808-Ljbffr
Worksite address
atlanta, GA, 30383, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.