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Job description
You know the future of retail is eCommerce, and you want to have a hand in helping shape how CPG brands interact with the digital ecosystem. Innovative, focused, and forward-thinking, you're able to anticipate problems before they happen, lead with passion and efficacy, and inspire people to do their best work daily. Keen to measure what matters, you are data-driven in your decision making. Revenue and growth naturally are extensions of your energy to do your best work and achieve results for your clients and within your team.
DAY-TO-DAY
Plan, manage, and execute digital marketing strategy across a variety of ad platforms for multiple clients simultaneously.
Understanding and execution of paid search and social advertising, including Google, Meta (Facebook, Instagram), TikTok, etc.
Continuously monitor campaign performance and return-on-ad-spend (ROAS) and/or cost-per-acquisition (CPA), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs.
Leverage Google Analytics and other tools to review traffic performance and provide ongoing optimization suggestions.
Create and analyze campaign performance reports to inform relevant teams.
Prepare research and insights to inform ongoing media recommendations.
Manage budget allocations and bid parameters to deliver most efficient results.
Maintain strong media and technology vendor relationships and act as a resource for industry data and trends.
Constantly learn and experiment new effective bidding, ad placement, and management techniques.
Manage and leverage each campaign’s risk and loss pool for ongoing testing and experimentation.
Develop a collaborative relationship with internal and external creative teams to develop cutting-edge media assets.
Participate in budget allocation for different channels and platforms.
WHAT YOU BRING
Experience in digital advertising, including paid search and social platforms. Includes campaign setup, optimization, and reporting to clients.
Passion for eCommerce and ongoing learning with a deep understanding of the digital marketing ecosystem and how media buying fits into the larger picture of digital marketing.
Knowledge of the following platforms: Google Ads, Facebook/Meta ads, TikTok.
Excellent organization, tactical, analytical/data management, Excel, and communication skills.
EXPERIENCE
Google Ads:
Meta (Facebook/Instagram) Ads:
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries: Marketing Services
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Who can apply
Review the original listing for work authorization, qualifications and employer requirements.