Job description
Category: Marketing
Location:
The DTC Brand Strategist owns client growth across social, search, and retention marketing, aligning with Amazon efforts when needed. They lead audits, develop strategy, and oversee execution to drive KPIs like ROAS, CAC, retention, and LTV. By turning insights into clear roadmaps, they define brand positioning and differentiation. Collaborating with creatives and channel specialists, they align budgets and campaigns to drive revenue, while monitoring performance, optimizing spend, and maintaining clear client communication.
Key Responsibilities
Own DTC performance across social, search, and retention channels, driving key KPIs like ROAS, CAC, LTV, and retention.
Develop quarterly roadmaps including budgets, campaign mix, testing priorities, and retention strategies.
Conduct audits of paid media, retention, brand presence, and funnel performance to uncover growth opportunities.
Build and refine brand strategy, including messaging, voice, positioning, and differentiation.
Oversee execution by guiding channel teams on targeting, scaling, and lifecycle marketing initiatives.
Collaborate cross-functionally with Creative, Amazon, Paid Media, and Analytics teams to align efforts.
Monitor performance through dashboards; troubleshoot issues and adjust strategies as needed.
Lead client communications, including strategy calls and QBRs, while identifying growth and upsell opportunities.
Requirements
5+ years managing social ads with a strong focus on DTC/B2C campaigns.
3+ years hands-on with Meta & TikTok Ads.
Expertise in email marketing and multi-channel campaign integration.
Skilled in CRO & A/B testing to boost conversions and landing page performance.
Strong creative eye and copywriting ability for consumer engagement.
Active Meta & TikTok Ad Certifications.
Proven leader with experience managing cross-functional teams.
Track record of building scalable workflows for creative and performance marketing.
Data-driven mindset with sharp analytical and optimization skills.
Excellent communicator, highly organized, and results-focused.
Technical Requirements
A computer with dual monitor setup is required
Computer with at least 8GB of RAM
Must have at least 25 MBPS internet speed
Camera with at least 1080p resolution
Benefits
40 hours a week, 8 hours a day
Competitive salary base
Permanent work-from-home setup
Unlimited FREE access to MAG School courses and SOP Library
Work schedule is in Eastern Standard Time (EST), Monday-Friday only
Opportunities for professional development and career advancement
Details
Originally posted on Himalayas
Who can apply
Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.