Job description
Category: Marketing
Location:
The DTC Brand Strategist Intern supports client growth initiatives across social ads, search ads, and retention marketing (email/SMS) under the guidance of senior strategists. This role is designed for aspiring strategists who want hands-on exposure to real DTC brands, learning how data, creative, and messaging come together to drive revenue. This internship provides practical experience in brand strategy, performance marketing, and client communication.
Key Responsibilities
Brand & Channel Support
Assist in audits of paid social, search, email/SMS, and landing pages.
Help analyze creative performance, funnel flow, and messaging consistency.
Support competitor research and category trend analysis.
Document findings and present insights internally.
Strategy & Planning Assistance
Help build quarterly brand roadmaps including testing ideas, budget allocation drafts, and channel priorities.
Support brand story development, messaging frameworks, and positioning documents.
Assist in preparing QBR and onboarding strategy decks.
Channel Execution Support
Work with paid social and search teams to review campaign structures, audiences, and creative mix.
Assist retention team with email/SMS calendar planning, segmentation, and performance review.
Help track promotions, spend changes, and test results.
Analytics & Reporting
Monitor dashboards (ROAS, CPA, CAC, LTV, open rates, CTR, AOV).
Prepare weekly/monthly performance summaries.
Document learnings and optimization ideas for senior strategists.
Cross-Functional Collaboration
Coordinate with Creative Strategists to gather assets and feedback.
Join internal strategy calls to learn how decisions are made.
Escalate blockers and clarify tasks with your mentor or manager.
Client Exposure & Learning
Sit in on client strategy calls and QBRs for learning purposes.
Help prepare client-facing materials and follow-up notes.
Learn how to explain performance insights and growth levers clearly.
What You’ll Learn
How to build and execute DTC brand strategy across paid and owned channels
How to read performance data and translate it into action
How brand positioning, creative, and media work together
How to collaborate across teams in a fast-paced agency environment
How MAG operates at scale using SOPs, dashboards, and documentation
Requirements
Strong interest in DTC brands, performance marketing, and eCommerce
Basic knowledge of Meta Ads, TikTok Ads, Google Ads, or email marketing (hands-on experience is a plus)
Comfortable with spreadsheets, dashboards, and data analysis
Strong written and verbal communication skills
Highly organized, eager to learn, and detail-oriented
Willing to take feedback and apply it quickly
Technical Requirements
A computer with dual monitor setup is required
Computer with at least 8GB of RAM
Must have at least 25 MBPS internet speed
Camera with at least 1080p resolution
Benefits
40 hours a week, 8 hours a day
Competitive salary base
Permanent work-from-home setup
Unlimited FREE access to MAG School courses and SOP Library
Work schedule is in Eastern Standard Time (EST), Monday-Friday only
Opportunities for professional development and career advancement
DetailsOriginally posted on Himalayas
Who can apply
Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.