Job description
Category: Marketing
Location:
The DTC Team Lead is the director-level owner of Direct-to-Consumer (DTC) growth strategy, overseeing Brand Strategists and cross-functional channel specialists to ensure every client’s DTC program is profitable, scalable, and strategically aligned. This leader drives the vision for client acquisition and retention across paid social, search, lifecycle marketing (email/SMS), and CRO, ensuring strategies are not just well-executed but forward-thinking and integrated with Amazon marketplace efforts.
As a player-coach, the DTC Team Lead provides strategic direction, ensures operational excellence, and develops talent within the DTC team. They partner closely with Brand Strategists, Creative Strategists, and executives to align client goals with the company's growth mission. This role balances high-level strategy, leadership, and client-facing influence with the ability to dive deep into data and frameworks when needed.
Key Responsibilities
Own and evolve DTC growth strategy across paid social, search, email/SMS, and CRO to meet portfolio-wide KPIs.
Lead and mentor Brand Strategists and channel specialists, ensuring executional excellence and scalable processes.
Act as strategic partner for high-value clients, aligning DTC and Amazon efforts, and guiding budgets and roadmaps.
Monitor performance metrics (ROAS, CAC, LTV, retention) and drive timely optimizations and strategic pivots.
Collaborate cross-functionally with creative, media, and analytics teams to deliver integrated, high-impact campaigns.
Requirements
Proven experience as a Brand Director, DTC Team Lead, or Senior Brand Strategist with measurable success in driving e-commerce growth.
Experience in DTC/B2C digital marketing, with a proven record of scaling profitable multi-channel campaigns (ROAS, CAC, Retention, AOV).
Deep expertise in brand strategy, digital marketing, and consumer engagement across paid social (Meta, TikTok), search marketing, email/SMS, and CRO.
Proficiency with e-commerce platforms (Shopify, Magento, WooCommerce), web analytics, and CRM systems.
Strong financial acumen with hands-on experience in budget management, sales forecasting, and ROI analysis.
3–5+ years of leadership experience managing and mentoring cross-functional teams and senior strategists.
Strong executive presence: excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
Creative thinker with the ability to balance innovation with performance-driven execution.
Data-driven mindset with sharp analytical and optimization skills.
Exceptional organizational skills with the ability to prioritize across a large client portfolio.
Adaptability to thrive in a fast-paced, constantly evolving DTC environment.
Certifications in Meta, TikTok, Google Ads, and advanced analytics platforms strongly preferred.
Technical Requirements
A computer with dual monitor setup is required
Computer with at least 8GB of RAM
Must have at least 25 MBPS internet speed
Camera with at least 1080p resolution
Benefits
40 hours a week, 8 hours a day
Competitive salary base
Permanent work-from-home setup
Unlimited FREE access to MAG School courses and SOP Library
Work schedule is in Eastern Standard Time (EST), Monday-Friday only
Opportunities for professional development and career advancement
DetailsOriginally posted on Himalayas
Who can apply
Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.